by Demand Gen Report Team | Apr 29, 2011 | Industry News
The Progressive Web Forms builder is designed to enable marketers to pose new questions each time a contact visits their web site or landing page, to garner deeper insight into their interests. To incorporate this feature into their campaigns, Silverpop customers can...
by Demand Gen Report Team | Apr 28, 2011 | Podcasts
Bulldog Solutions recently announced a partnership with SalesLab DemandGen to provide integrated, revenue-driving demand-generation programs for BtoB companies in Europe, further indicating the growing global growth of automation adoption. DemandGen Report recently...
by Demand Gen Report Team | Apr 27, 2011 | Industry News
Since then, content has become an integral part of marketing campaigns. “Whether it’s in print, digital, video, social or mobile, custom content has become the cornerstone for customer relations,” said Keith Sedlak, Chief Marketing Officer, Meredith Integrated...
by Demand Gen Report Team | Apr 26, 2011 | Industry News
Some of the highlights reported by specific vendors included: Marketo adding 146 new customers, reaching the 1,000-customer count Eloqua reaching 900 customers Pardot reporting its most successful quarter to date, adding 100 clients in Q1 Neolane increasing its...
by Demand Gen Report Team | Apr 26, 2011 | Industry News
Primarily, the Funnel signifies the ratio of effort versus results. It is a measure of investment versus return, but it also defines the stages and processes involved in this journey of effort converting to results. The Sales Funnel signifies how the funnel entry,...
by Demand Gen Report Team | Apr 25, 2011 | Industry News
Named one of the most promising venture-backed companies in America by the Wall Street Journal in March, ExactTarget posted its 41st consecutive quarter of revenue growth in the first quarter. “Our business is to help great management teams build large and important...
by Demand Gen Report Team | Apr 25, 2011 | Industry News
“Our vision is to fuel our customers’ sales and marketing growth by providing the insight they need to identify high-value prospects in the most efficient way possible across multiple industries and CRM applications,” said Josh Peirez, President of...
by Demand Gen Report Team | Apr 24, 2011 | Podcasts
This year’s SugarCon event week featured several big announcements, including SugarCRM’s acquisition of iExtensions CRM, and several new additions to Sugar 6, all aimed at enhancing the company’s leadership position around “social business.”...
by Demand Gen Report Team | Apr 22, 2011 | Industry News
As managing director of EMEA, Gloster will be responsible for all revenue generation activities for the company in Europe, including sales, marketing, customer success and renewals. He will report to Paul Albright, Marketo’s Chief Revenue Officer. Gloster was...
by Demand Gen Report Team | Apr 22, 2011 | Industry News
1. Measure Your Salesforce’s Virtual IQ In a physical world, the ability to read a customer or prospect’s body language is critical for a good sales person. With a tilt of the head or crossed arms, a sales person can instantly read interest and move more...
by Andrew Gaffney | Apr 22, 2011 | Industry News
“Organizations waste billions of dollars on spray-n-pray lead generation campaigns with very low lead yield,” said Geoff Rego, Founder of marketing automation vendor Market2Lead and Co-Founder and CEO of LeadTip. “Low lead yield forces sales people to waste time self...
by Demand Gen Report Team | Apr 22, 2011 | Industry News
“The Customer Engagement Platform is a major step towards digital intimacy and it marks the coming of a new era of online business,” said Michael Seifert, CEO, Sitecore. “Our customers can achieve results that were otherwise not possible before. Moreover, they will be...
