Demand Gen Report
CallMiner’s 2025 Report Highlights the Future of Customer Experience Innovation
CallMiner’s annual CX Landscape Report finds that organizations still finding their footing when it comes to artificial intelligence (AI) readiness even as adoption is becoming more mainstream as many find...
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How To Connect The Dots Across GTM To Elevate B2B Customer-Centricity
At the 2024 B2B Marketing Exchange East, Sophia Agustina, CEO & Co-Founder of Gain Relationship, and Margaret Safford, President of Gain Relationship, will host a customer-centricity workshop based on the pair’s “9…
Blog September 11How To Leverage AI To Orchestrate Human-Centric B2B Marketing
As artificial intelligence (AI) becomes more commonplace in businesses across all industries, 76% of B2B marketers are optimistic about AI’s future role in supporting their professional activities — while 83% believe…
Industry News September 11Integrate & Captello Partner To Help Elevate Event Lead Management
Integrate, a cross-channel demand management platform, and Captello, an event solutions provider, teamed up with the goal of transforming event lead management for marketers.
Industry News September 10