by Demand Gen Report Team | Feb 1, 2011 | Industry News
To support its rapid growth, Marketo said it added 100 new employees including customer-facing support and service employees by 150% and expanding engineering capacity by more than 50%. As automation tools are now being leveraged across various verticals,...
by Demand Gen Report Team | Feb 1, 2011 | Industry News
In 2010, Alinean introduced Interactive White Papers, in conjunction with IDC and Ziff Davis Enterprise. The company also created the Fight Frugalnomics™ resource center, an online library of articles, videos and webinars to help vendors understand the challenges...
by Demand Gen Report Team | Feb 1, 2011 | Industry News
To me, “BtoB marketing is all about revenue” sounds a lot like “you’ll lose 20 pounds in a week.” It’s the same kind of empty promise that is destined to fall short. I know it’s tempting to believe that you can guarantee success by concentrating...
by Demand Gen Report Team | Feb 1, 2011 | Industry News
Account Watch offers marketers the ability to deliver an optimize web site experience. For instance, a site visitor from a Top 100 prospect account can have an entirely different online experience — complete with tailored messages, shortened web forms or better chat...
by Demand Gen Report Team | Jan 25, 2011 | Industry News
Payne said that while Eloqua has not formally filed paperwork, the company has held briefings with various financial analysts and public investors about the future of the business. Rather than rush to be first to the public markets and tap into short-term peaks in...
by Demand Gen Report Team | Jan 25, 2011 | Industry News
BtoB demand-generation agency Bulldog Solutions earned two finalist nominations in the fifth annual Stevie Awards for Sales & Customer Service. Bulldog has been selected as a finalist in the “Marketing Solutions–New” category for its third-party data integration...
by Demand Gen Report Team | Jan 25, 2011 | Industry News
By Lisa Cramer, Co-Founder & President, LeadLife Solutions It’s the age-old battle within any organization – Sales versus Marketing. Why is that? It seems both groups should be working hand-in-hand to create a seamless process for driving leads and revenue....
by Demand Gen Report Team | Jan 18, 2011 | Industry News
This trend is reversing, however, as Gschwandtner pointed out that progressive companies are migrating to a more knowledge-based approach to selling. Rather than making critical decisions based on “hunches,” marketers are employing Sales 2.0 tactics to establish...
by Demand Gen Report Team | Jan 18, 2011 | Industry News
Creating sales proposals and quotes for solutions with myriad configurations can be time consuming and error prone when reps are tasked with wrestling manual spreadsheets to do so. Automating this process through a cloud-hosted solution can cut costs and reduce...
by Demand Gen Report Team | Jan 17, 2011 | Industry News
In addition to customer signings, SalesFUSION released a host of new features and products in 2010. The company’s added core features include advanced email marketing; lead scoring and routing management; landing pages and surveys; web analytics and social media...
by Demand Gen Report Team | Jan 17, 2011 | Industry News
“The acquisition of Metz Consulting enables us to provide marketing clients with expert social revenue marketing services,” said Jeff Pedowitz, President and CEO of The Pedowitz Group. “Metz is dedicated to delivering innovative, high-quality social business...
by Demand Gen Report Team | Jan 11, 2011 | Industry News
DGR: What are some best practices for structuring internal IT teams to ensure that a core infrastructure is maintained? Lingo: Ultimately, organizations must have a sense of governance and modeling your organization around what the speed to market of the Cloud can...
