In addition to customer signings, SalesFUSION released a host of new features and products in 2010. The company’s added core features include advanced email marketing; lead scoring and routing management; landing pages and surveys; web analytics and social media marketing/publishing.
The company was recently approved and accepted into Microsoft’s Platform Ready Program for Dynamics CRM. Microsoft implemented the Platform Ready program for ISV’s and Partners in the Dynamics ecosystem to help launch their new Dynamics Marketplace. SalesFUSION was an early adopter of the PinPoint program, which is a pre-cursor to the Dynamics Marketplace, which coincides with the release of Dynamics 2011. SalesFUSION applied and tested against the MPR program in December and was accepted into the program as of 12/22/2010.
Development plans for 2011 include a new CRM connector for Sugar CRM, a new event management module that includes the ability to create and run webinars from all the major webinar platform vendors such as Webex, Citrix and LiveMeeting, and social media dashboard complete with a listening station.
With the addition of the new functionality, SalesFUSION is planning to enable clients to utilize a “digital publishing tool,” designed to enable marketers to load any content into a shortened link to publish via social networks. This feature will be available in mid-February, according to SalesFUSION EVP of Marketing & Sales, Kevin Miller. Growing from its base of Microsoft Dynamics and Salesforce.com clients, Miller predicted further growth in other CRM systems.
“Sugar CRM is an exciting and fast-growing market and we fully expect to gain significant traction with our partner-based model,” Miller said. “Saleslogix is an international play with over 10,000 companies using the solution, it’s a worthwhile pursuit. We see the Saleslogix integration as a pure channel play with strong growth in EMEA and APAC.”
