by Demand Gen Report Team | Jan 11, 2011 | Industry News
Parisi will be providing added perspectives on perceptions on the changing roles and priorities for marketers as part of the Jan. 18 webinar, “The State of Marketing Automation 2011: The Tactics & Technologies You Can’t Afford to Live Without.” Moderated by...
by Demand Gen Report Team | Jan 7, 2011 | Industry News
Founded in 2007, Dimdim has created critical real-time communication technologies such as presence, messaging and screen sharing. With the acquisition, Salesforce.com gains Dimdim’s real-time communication technologies, along with a team of developers...
by Demand Gen Report Team | Jan 6, 2011 | Industry News
HubSpot’s Unified Inbound Marketing System Scores High For Ease-of-Use, Optimization, Lead Management and Analytics Web site development and content management is in many cases a frustrating chore in a fragmented space. The dizzying array of programming...
by Demand Gen Report Team | Jan 4, 2011 | Industry News
“Re-igniting growth is the business and economic imperative of 2011,” said Jon Miller, VP Marketing, Marketo. “For many companies, their current sales and marketing model is obsolete…at worst it’s totally dysfunctional. As a result, they will transform their...
by Demand Gen Report Team | Jan 4, 2011 | Industry News
“As one of the latest innovations on Force.com, customers will look to BranchIt for Chatter to extend the value of Chatter,” said Kendall Collins, CMO, salesforce.com. “Competitions such as AppQuest bring out the innovation in companies like BranchIt Corporation —...
by Demand Gen Report Team | Jan 4, 2011 | Industry News
In her new book, Nirell promotes a “SMART” approach to achieve company objectives, and through an exclusive interview with DGR, shares the barriers keeping organizations from reaching their goals and the “4 Ds of Segmentation.” DemandGen Report: You emphasize the...
by Demand Gen Report Team | Dec 28, 2010 | Demanding Views
Content can be textual, visual or audio, deployed online or off as well as used to frame related conversations. The distinction between custom marketing content and other content is critical for companies that expect it to drive sales. According to the Custom Content...
by Demand Gen Report Team | Dec 20, 2010 | Demanding Views
Which marketing/sales initiative should I be spending my time on? Salespeople are having a hard time following up on all our leads. Should I hire more sales people? Where should I spend my marketing/sales money to get best results and benefits? Am I spending too much...
by Demand Gen Report Team | Dec 14, 2010 | Solution Spotlight
The 5 Hot New Apps featured include solutions for telesales, revenue marketing, social segmentation, lead management and database tools. All of the solutions feature proven integration with the salesforce.com platform and are readily available or scheduled for release...
by Demand Gen Report Team | Dec 14, 2010 | Demanding Views
There was a big underestimation of what it would take to overcome those challenges: robust data management, accurate reporting, finding the right people (once everyone really figured out who they are), building the right processes and understanding the intricacies of...
by Demand Gen Report Team | Dec 7, 2010 | Demanding Views
This revolution challenges the definition and future of the marketing function, and its talent has been percolating under a slow boil for years in the halls of companies large and small. It is a revolution long overdue and offers an exciting opportunity to restore...
by Demand Gen Report Team | Nov 30, 2010 | Demanding Views
Based on the chapter, The Truth About Sales, from my new book, “The Truth About Leads,” this article looks at obstacles related to sales success. First a few facts: Hunters, farmers and beaters. Hunters kill, beaters beat the bushes for opportunities, and farmers farm...
