by Demand Gen Report Team | Sep 21, 2010 | Demanding Views
This was the gist of a very controversial assertion made by a senior marketer from a very well known BtoB technology company during dinner at our ITSMA Marketing Leadership Forum when he said: “An overemphasis on leads is damaging our relationship with sales.”You...
by Demand Gen Report Team | Sep 13, 2010 | Demanding Views
There’s more than one acceptable definition of this method, but let’s go with the following: conversational marketing is the opening of a bona fide bi-directional dialogue between prospect and vendor — in that order — enabled by the right combination of...
by Demand Gen Report Team | Sep 7, 2010 | Demanding Views
We’ve heard through the musings of social media evangelists that you have to remember that companies are made up of “people” and those people have embraced social media, technology, and everything that makes web 2.0 what it is, and what its continuously evolving...
by Demand Gen Report Team | Aug 31, 2010 | Demanding Views
In their press release, Genius CEO David Thompson was quoted as saying “Now, we’re able to provide everyone free access to Genius’ solutions, allowing businesses of any size to optimize lead generation using the number one rated platform.” In a...
by Demand Gen Report Team | Aug 23, 2010 | Demanding Views
Folks are “following,” “friending,” and otherwise opting in; web site visits, page views, and downloads are up; email open and click-thru rates are good, and other metrics are trending higher. So, with all of this activity are you satisfied with the number of new...
by Demand Gen Report Team | Aug 17, 2010 | Demanding Views
Many marketers employ a handful of tools like blogs, Twitter and search engine optimization to drive traffic, but these are just tools. What marketers really need is a strategy for driving quality, relevant online sales leads and inquiries. One emerging strategy...
by By Owen McDonald | Aug 10, 2010 | Demanding Views
The event, co-sponsored by sales intelligence firm InsideView, marketing automation provider Marketo, and hosted by the American Association of Inside Sales Professionals, was three hours of fairly solid ideas and a decent buffet. My thanks to InsideView, Marketo,...
by Demand Gen Report Team | Aug 3, 2010 | Demanding Views
The article includes research by Gartner Group VP, Mark McDonald, who found that CIOs interest in the cloud has grown from 5% in 2009 to 37% earlier this year. However, three out of four respondents who said they were interested, reported little interest in the three...
by Demand Gen Report Team | Jul 28, 2010 | Solution Spotlight
Features/Functionality: Salespeople waste 80% of their time, including hitting wrong numbers and bounced emails from inaccurate prospect contact information. Marketers spend shrinking budget dollars on demand generation tactics to find new, qualified leads. What if...
by Demand Gen Report Team | Jul 26, 2010 | Demanding Views
DemandGen Report recently caught up with Reece to find out what the PRAISE acronym means for marketers, how to effectively leverage research in planning and how marketers can tap the mobile phone for campaign optimization. DemandGen Report: “Real Time Marketing for...
by Demand Gen Report Team | Jul 20, 2010 | Demanding Views
Pressure to generate more qualified leads, deliver ROI and, at the same time, integrate our departments, our data and our channels — all in the face of shrinking budgets and a lagging economy — are forcing sales and marketing to reinvent the way we do our jobs. And...
by Demand Gen Report Team | Jul 13, 2010 | Demanding Views
Recently we interviewed sales strategist Jill Konrath about her new number Amazon sales book, “SNAP Selling: Speed Up Sales & Win More Business with Today’s Frazzled Customers.” Konrath’s first book, “Selling to Big Companies,” was selected a...
