by Kelly Lindenau | Oct 13, 2023 | Industry News
Conga, a revenue lifecycle management solutions provider, launched the first two products for its recently released Conga Revenue Lifecycle Cloud: Conga Sign and Conga Composer. The two new features will provide the platform with electronic signature and document...
by Naomi Sherry, Anteriad | Oct 13, 2023 | Demanding Views
As companies like Snowflake and AWS lean into first-party, data-driven advertising following the impending demise of third-party cookies, they’ve been making noise about their data management capabilities to entice potential partners. Their “data clean rooms”...
by Kelly Lindenau | Oct 11, 2023 | Industry News
SurveyMonkey, a provider of online surveys and forms, announced the availability of MaxDiff Analysis, an intuitive and methodology-backed solution that helps users better understand respondent preferences around products, marketing, employee benefits and more....
by Kelly Lindenau | Oct 11, 2023 | Solution Spotlight
Constructor’s AI-driven platform for product search and discovery is designed for B2B and B2C E-commerce. With Constructor, B2B manufacturers, distributors and wholesalers can create better purchasing experiences across distribution segments — personalizing...
by Stephanie Curry, Gartner Sales Practice | Oct 10, 2023 | Demanding Views
Chief Sales Officers (CSOs) and sales leaders are constantly under fire from all angles, as both the human and technical aspects of their jobs are experiencing transformation at breakneck speeds. However, when stock is taken of challenges across the sales industry,...
by Karen Axelton, Contributing Writer | Oct 10, 2023 | Blog
B2B marketers intent-ions are clear: Some 65% of B2B companies plan to invest more in buyer intent data in 2023, even though 61% of them face shrinking or static budgets. But despite their eager embrace of intent signals, many B2B marketers lack a systematic approach...
by Kelly Lindenau | Oct 5, 2023 | Industry News
6sense, an ABM platform powered by revenue AI, promoted Latané Conant from Chief Market Officer (CMO) to Chief Revenue Officer (CRO). As CRO, she will focus on spearheading the company’s go-to-market (GTM) strategy with a focus on driving market growth and...
by Kelly Lindenau | Oct 4, 2023 | Industry News
Cognitiv, a deep learning AI provider, released two new features to help enable more diverse and inclusive (D&I) media buying. The Inclusivity feature uses GPT technology to “read” content and determine whether the language is inclusive, neutral or non-inclusive,...
by Kelly Lindenau | Oct 4, 2023 | Industry News
Let’s level-set for a second: Marketers are overwhelmed and burnt out, and the last thing they want is more work on their plates. As industries across the board dive head-first into 2024 planning, there are seemingly endless suggestions and strategies...
by Kelly Lindenau | Oct 3, 2023 | Solution Spotlight
Mobly Inc. is a mobile-first software platform designed to capture qualified leads at in-person events and get them in CRM and marketing automation platforms (MAPs) faster. Founded in 2023, Mobly helps provide field marketing, demand generation, sales and revenue...
by Kelly Lindenau | Oct 3, 2023 | Industry News
Datamatics Business Solutions, Inc., a provider of B2B data and demand generation solutions to Fortune 1000 clients, appointed former MRP CRO Peter Murphy as CEO – Lead Generation & Data Services. In his new role, Murphy will help drive business growth and global...
by Kelly Lindenau | Oct 3, 2023 | Blog
6sense, an ABM platform powered by revenue AI, is hosting its annual customer event, Breakthrough 2023, at the Omni PGA Resort in Frisco, Texas from Oct. 16 to 19, 2023. The flagship event — featuring a “be more” theme — seeks to showcase the business...
