Constructor’s Attribute Enrichment Aims To Enhance Online Product Catalog Quality

Published: October 11, 2023

Constructor’s AI-driven platform for product search and discovery is designed for B2B and B2C E-commerce. With Constructor, B2B manufacturers, distributors and wholesalers can create better purchasing experiences across distribution segments — personalizing search results, product recommendations and all facets of product discovery, while also optimizing experiences to reflect their own KPIs. Constructor’s platform combines advanced algorithms, transformers and large language models to decode complex patterns, understand user intent and deliver real-time personalization across the buyer journey.

The Lowdown

For E-commerce companies, bad or missing product data results in lost revenue — because buyers can’t find what they’re looking for. Attribute Enrichment is designed to improve online product catalog quality: Automatically generating additional product data for E-commerce teams so buyers can find the products they need fast and sales teams can showcase products more efficiently.

Back-Of-The-Box Details

Using deep learning and machine vision (both forms of AI), Attribute Enrichment can identify products, categorize them and “auto-assign” attributes to fill in gaps in product catalogs — enabling buyers to find the right product at the right time.

The newly enriched data is delivered straight to E-commerce companies’ merchandising dashboards — giving buyers access to more complete, better product information that drives purchases.

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B2B companies can take advantage of:

  • Out-of-the-box enrichment capabilities, such as category enrichment;
  • Custom attribute enrichment capabilities tailored to companies’ needs and catalogs;
  • Automatic product data enrichment and attribute generation applied to millions of products in large, complex B2B catalogs;
  • Personalized enrichment experiences, such as predicting attributes that are best aligned to each buyer’s affinities;
  • The ability to automatically generate and associate new attributes with products based on trends in buyer behavior; and
  • Reporting capabilities, including reports that display the most important attributes for buyers and calculate Attribute Enrichment ROI.

Who It’s For

Manufacturers’ and distributors’ product catalogs are often large, complex and numerically focused — and important, descriptive product attributes that promote discoverability are often incomplete, incorrect or missing. E-commerce teams want buyers to be able to find their products and Attribute Enrichment is designed to automatically fill in the gaps.

What It Solves

Missing or bad product data results in lost revenue. Attribute Enrichment aims to help B2B companies increase consistency in item classification and categorization across complex, extensive catalogs; optimize product discoverability; increase operational efficiency (by automating highly manual categorization and retagging tasks and harmonizing supplier product data); and improve SEO (through more complete, accurate product descriptions that contribute to higher search engine rankings and lower bounce rates). This all results in a better customer experience and increased revenue per visitor.

What Makes It Special

Attribute Enrichment is part of Constructor’s holistic platform for E-commerce product search and discovery. It can be used to optimize visitors’ search results, browse experiences, product recommendations, product-finder results and more — so that buyers can find the best items for them across channels and across their journey.


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