Demand Gen Report

Top Minds in B2B Marketing Take the Stage at AWNY 2025

The first sessions for B2BMX at Advertising Week New York 2025 are here! Sponsored by LinkedIn, the B2BMX stage at AWNY25 offers the opportunity to hear from and rub elbows...

A hand pointing towards icons representing "Lead Generation," symbolizing digital marketing and business growth strategies.

Latest Posts

Concept of customer focus and customer relation management (CRM), represented by a yellow human icon inside a magnifying glass among white icons

Outreach Introduces New Features Designed To Boost Customer Retention & Expansion

Outreach, a sales execution platform, released suite of new features designed to help sales and account management teams improve collaboration, gain full lifecycle visibility and better take timely, relevant actions…

Industry News August 13

7 Misconceptions About Email A/B Testing

Few email marketing initiatives are as important — or as misunderstood — as A/B testing. Over the years, we’ve guided brands with A/B testing initiatives that help drive growth and…

Demanding Views August 12

girl doing some research on pc with tiga homescreen

Former Eloqua Executives Launch Tiga.ai, An AI Platform For GTM Teams

Tiga.ai, a provider of artificial intelligence (AI) for B2B sales, launched a new AI platform for go-to-market (GTM) teams. Founded by former Eloqua and Triblio executives, Tiga.ai seeks to reinvent…

Industry News August 8