by Christie Johansen-Pinney, The Marketing Practice | Jul 18, 2023 | Demanding Views
2023 data tells us that 63% of organizations are preparing for a merger or acquisition deal this year and, in a fragmented B2B market, this trend seems likely to continue for years to come. When executing mergers and acquisitions (M&A), increasing value for...
by Jon Reily, Bounteous | Jul 18, 2023 | Demanding Views
B2B brands are often years behind their B2C counterparts on digital transformation. Most successful B2C companies recognized long ago that they needed to digitize and create personalized, convenient experiences to acquire and retain customers. But many on the B2B side...
by Kelly Lindenau | Jul 17, 2023 | Blog
Despite 96% of B2B marketers indicating that they have a documented ABM strategy, 40% are still struggling with aligning marketing and sales, 27% face difficulties with personalizing content for their target accounts and 22% cite cost as a challenge. But don’t...
by Leena Joshi, CloseFactor | Jul 14, 2023 | Demanding Views
Attempting to home in on a B2B sale can feel like a courtroom drama: You point to intent data as evidence that the prospect is ready to buy, only to realize intent data alone is insufficient proof. Precision is everything: Targeting the wrong prospects due to...
by Kelly Lindenau | Jul 12, 2023 | Industry News
Uberflip, a content experience platform and sales engagement technology, revealed the latest improvements to its digital sales room (DSR) product, Sales Assist. The enhancements include allowing sales teams to create personalized pages packed with the sales collateral...
by Klaudia Tirico | Jul 10, 2023 | Solution Spotlight
Calendly is designed to help individuals, teams and organizations automate the meeting lifecycle by removing the back and forth with scheduling. Calendly’s cloud-based platform offers a new layer of the modern digital technology stack by connecting with critical...
by Kelly Lindenau | Jul 7, 2023 | Industry News
ZoomInfo, a go-to-market (GTM) platform, teamed up with Databricks, a data and AI company, to deliver ZoomInfo’s B2B data directly to customers in the Databricks Marketplace. ZoomInfo’s Data-as-a-Service (DaaS) product seeks to enable businesses...
by Kevin Tate, Clearbit | Jul 7, 2023 | Demanding Views
As marketers, we’re often trained to love all parts of the funnel equally. And in a frothy, “hyper-growth” market, many teams found that a high-enough percentage of top-of-funnel prospects were “ready to buy.” This means they didn’t pay too much attention...
by Klaudia Tirico | Jul 3, 2023 | Solution Spotlight
LinkedIn Sales Solutions (LSS) leverages the power of LinkedIn, the company’s professional network of more than 900 million members, empowering every salesperson to put buyers first. Its portfolio of solutions leverages people-powered data and insights so sales...
by Kelly Lindenau | Jul 3, 2023 | Industry News
Sequel.io, a video hosting solution, released Sequel AI, a new feature designed to repurpose videos and webinars into SEO-optimized blog posts and social content. Sequel AI was created to automatically generate transcripts, blog articles, social posts and summaries...
by Melissa Hilbert & Elizabeth Beard, Gartner | Jul 3, 2023 | Demanding Views
The business world is still adjusting to the rapid introduction of generative AI, and sales is no different. In fact, by 2025, 35% of Chief Revenue Officers (CROs) will establish a generative AI operations team in their go-to market (GTM) organization, according to...
by Kelly Lindenau | Jun 28, 2023 | Industry News
Organizations traditionally treated leads and accounts like oil and vinegar — Jon Russo, CMO of sales and marketing performance firm B2B Fusion, explained that many practitioners have a lead motion and an account motion, and they exist as two separate entities. But...
