by Polly Traylor, Komprise | Jun 2, 2023 | Demanding Views
As a marketing communications director for Silicon Valley startups, I’ve worked on a dozen or more marketing product launches over the past few years. Releasing new product features to market is an intrinsic and vital part of the startup journey. The engineering...
by Kelly Lindenau | Jun 2, 2023 | Industry News
GTM Buddy, a sales and revenue enablement platform, introduced Ask Buddy, a guided selling solution powered by generative AI. Ask Buddy uses generative AI and a combination of signals — such as opportunity context, sales content in GTM Buddy and buyer and rep...
by Kelly Lindenau | Jun 1, 2023 | Industry News
Folloze, a no-code B2B buyer experience (BX) platform, released Folloze plus Outreach, a new integration that connects the Folloze platform with Outreach.io’s sales execution platform. The new interface seeks to allow sales and marketing to export content...
by Kelly Lindenau | May 31, 2023 | Blog
If you listened to this week’s podcast — “How To Execute A Multichannel ABM Campaign” — you heard all about ZS’s journey to orchestrating an ABM campaign. To record the episode, I sat down with Megan Wolfe, Managing Director of the healthcare-based...
by Klaudia Tirico | May 30, 2023 | Solution Spotlight
SugarCRM is designed to help marketing, sales and service teams get a clear picture of each customer and reach new levels of performance and predictability. The Lowdown SugarCRM recently debuted new digital self-service capabilities to help B2B sellers keep pace with...
by Kelly Lindenau | May 30, 2023 | Industry News
Openprise, a provider of RevOps data automation, released a set of solutions for Microsoft Dynamics 365 along with an enhanced solution for attribution. These solutions are powered by the Openprise RevOps Data Automation (RDA) Cloud, which the company claims is...
by Dan Sixsmith, Mediafly | May 26, 2023 | Demanding Views
During turbulent economic times, SaaS customers want ROI security — and SaaS companies can deliver by proving their solution is essential to driving successful business outcomes. Gone are the days when B2B sellers met with and sold to one business stakeholder;...
by Klaudia Tirico | May 25, 2023 | Industry News
Drift, a Conversation Cloud company, appointed Tim Redfern as Chief Financial Officer (CFO) to lead the team responsible for global finance, IT and business systems, reporting, internal controls, operations and pricing. Redfern has nearly 25 years of experience in...
by Klaudia Tirico | May 24, 2023 | Solution Spotlight
Opensense is designed to help marketing, sales and IT teams unlock the power of employee email to guard their brand and grow their funnel. The Lowdown The solution allows users to manage company-wide email signatures, launch email ad campaigns, uncover sales insights...
by Klaudia Tirico | May 24, 2023 | Blog
Being responsible for an entire conference content agenda is intimidating, to say the least. After all, people pay good money to attend an event and I, for one, always want to give them all the bang for their buck. I’ve also given myself another important...
by Kelly Lindenau | May 24, 2023 | Industry News
Amplience, a digital experience platform, was seeking greater visibility into its global partner-fueled sales funnel. But that wasn’t the only roadblock: The company also needed better insights into the performance of their inbound and outbound funnels. The...
by Kelly Lindenau | May 19, 2023 | Industry News
Quick Scoop: Demandbase enhanced its Sales Intelligence solution. The enhancements include prescriptive dashboards with personalized account and contact recommendations. Additionally, the company integrated Outreach into its Sales Intelligence solution. Demandbase, a...
