Demand Gen Report

Making AI Actionable in Marketing: Moving Beyond Hype to Scalable Impact

Artificial intelligence (AI) has quickly moved from experimental pilots to boardroom mandates in marketing. Yet, despite widespread enthusiasm, the reality is sobering: 95% of organizations investing in generative AI report...

Brick Launches New AI Marketing Services

News Brief

Hightouch, Narrative Now Offering Multi-Vendor Identity Resolution and Activation

News Brief

Search concept. Character using artificial intelligence generative tools for searching or browsing internet. Woman integrating with robot. Chatboat, SEO concept. Vector illustration.

Transforming Marketing Creativity and Strategy with AI: A Q&A with Jasper’s Esther Chung

Feature

IT specialist working on computer in bitcoin and crypto currency mining farm.

New IT Spend Report for the 2025 B2B Market

News Brief

Latest Posts

mockup of a macbook placed on a desk with sticky notes around it m14906 r el2

Zilliant’s Infusion Of AI Across The Pricing Lifecycle

Zilliant is designed to help businesses focus on pricing by managing the entire pricing lifecycle with its data science, cloud-native software. Recently, the company incorporated generative AI into the pricing…

Solution Spotlight July 24

Dissatisfaction, dislike or negative feedback, angry customer or dissatisfied employee, angry review, disappointment rating or complaint concept, man pushing rating bar to dissatisfaction level.

Embracing The Service Recovery Paradox: 3 B2B Marketing Lessons From The Crowdstrike Failure

There’s an interesting concept I stumbled across a few weeks ago: The service recovery paradox, which suggests that a customer who has a problem resolved satisfactorily may end up more…

Industry News July 24

Man attracting people with magnet, concrete

TrustRadius Launches Intent-Driven Leads Program

TrustRadius, a buyer intelligence platform for business technology, debuted its Intent-Driven Leads program, which is designed to harness the power of user reviews and downstream intent data to generate in-market…

Industry News July 23