by James Hickey | Jul 10, 2025 | Blog
Set for the week of August 11, the 2025 #B2BMX Summer Camp is a week-long online experience that invites marketing and sales executives to enjoy the art, science, sport and friendly competition of their craft. In the Science Corner, where we’re replaying one of the...
by James Hickey | Jul 10, 2025 | Case Studies
For marketing agencies working with home service and trade clients, one of the biggest challenges is attribution. How do you quantify the value of phone leads? How do you ensure your marketing spend generates measurable returns? BAM Advertising & Marketing, a...
by James Hickey | Jul 9, 2025 | News Brief
Infuse and Impartner have comes together in a strategic partnership designed to transform how vendors and their partners activate demand. The integration offers channel ecosystems to quickly launch turnkey, vendor-approved programs directly within the Impartner...
by James Hickey | Jul 9, 2025 | Feature
Webinars have long been a staple in the B2B marketer’s toolkit, but the landscape is changing faster than ever. Today’s audiences demand flexibility, personalization, and on-demand access, driving businesses to rethink how they host and leverage webinars. If you’ve...
by James Hickey | Jul 8, 2025 | News Brief
CallMiner, a provider of artificial intelligence (AI)-powered conversation intelligence to improve customer experience (CX), has acquired VoCalls, a voice-first conversational AI and automation platform. The deal will result in CallMiner combining its conversation...
by James Hickey | Jul 8, 2025 | Blog
As the landscape of B2B marketing continues to transform in the latter part of the year, companies are taking a fresh look at their strategies, budgets, and top priorities to keep pace with changing customer expectations, new technology, and the growing need for...
by James Hickey | Jul 8, 2025 | News Brief
When it comes to B2B marketing content, David can still beat Goliath with well-crafted insights. That is one of the key takeaways from the 2025 Edelman-LinkedIn B2B Thought Leadership Impact Report, where 53% of B2B decision-makers respondent that a company’s thought...
by James Hickey | Jul 7, 2025 | News Brief
Agentic artificial intelligence (AI) decisioning platform Wunderkind recently released Build with Wunderkind— an API-first integration suite designed to meet brands and developers where they are. As more organizations seek to balance performance with platform control,...
by James Hickey | Jul 7, 2025 | Blog
As part of The 2025 #B2BMX Summer Camp, Josh Baez, Sr. Demand Gen Manager at NetLine will lead a Survivor-themed webinar focused field guide to staying in the funnel and winning the pipeline game for good. Hosted by B2BMX and Demand Gen Report, we are bringing friends...
by Steve Rietberg | Jul 3, 2025 | Demanding Views
In today’s fast-paced business world, boosting seller productivity is a top priority for organizations aiming to grow and succeed. A new strategy is making waves, focusing on using comparative analysis, prioritizing seller behaviors and adapting to changing...
by James Hickey | Jul 1, 2025 | News Brief
To support its continued investment in GTM-1 Omni, Landbase has raised $30 million in Series A funding. GTM-1 Omni is the company’s proprietary domain-specific artificial intelligence (AI) model seeking to accelerate go-to-market (GTM) faster, cheaper and better for...
by James Hickey | Jul 1, 2025 | News Brief
What is the best way to reach B2B buyers? For many, it is one that involves little or no human interaction. In a survey from Gartner, 61% of B2B buyers said that they prefer an overall rep-free buying experience. In fact, the survey of 632 B2B buyers found most buyers...
