by Nate McCullough, Gartner Sales Practice | May 19, 2023 | Demanding Views
Today’s customer lifecycle spans an array of interactions with disparate company functions, which risks misaligned messaging and more friction in the customer experience. To increase revenue velocity, sales enablement leaders must evolve their function to...
by Kelly Lindenau | May 17, 2023 | Blog
In the fast-paced world of B2B marketing, one tool has emerged to cut through the noise and capture attention: Texting. That’s right — the same medium that revolutionized personal communication is now making waves in the business realm. But what are the best...
by Klaudia Tirico | May 16, 2023 | Industry News
Quick Scoop: Former Forrester analyst Allison Snow is Demand Spring’s new VP Strategy & Chief Analyst. Prior to this new role, she served as VP of Product Marketing at Bizzabo. She will be responsible for driving market awareness, building a high-performance...
by Klaudia Tirico | May 16, 2023 | Solution Spotlight
Ceros is designed to provide tools and services that empower companies to create interactive content with ease and efficiency. The Lowdown Ceros’ cloud-based design software is designed to empower marketers and designers to transform every digital touchpoint to...
by Kelly Lindenau | May 16, 2023 | Industry News
Quick Scoop: People.ai enhanced its account planning application through an AI-driven application called AccountGPT. AccountGPT leverages generative AI and large language models to auto-complete sections of account plans by populating data from publicly available...
by Kelly Olson, The Mx Group | May 12, 2023 | Demanding Views
B2B marketers are accustomed to seeing their sales pipeline increase with demand-focused marketing. And while that works in the short term, it fails to have staying power — the kind that grows revenue and accelerates sales years into the future. As a result, many...
by Kelly Lindenau | May 12, 2023 | Industry News
Quick Scoop: MRP hired Christopher Rack as its new CEO. Rack previously held the position of Chief Revenue Officer at DemandScience. As CEO, Rack plans to help expand MRP’s growth. MRP, a provider of account-based technology and solutions, appointed Christopher...
by Kelly Lindenau | May 11, 2023 | Industry News
Quick Scoop: Outreach partnered with HubSpot to help mutual customers efficiently prospect, manage and close deals. Reported benefits of the integration include eliminating manual data entry and ensuring sales teams are leveraging up-to-date customer information....
by Klaudia Tirico | May 11, 2023 | Industry News
Quick Scoop: Sendoso announced new capabilities and enhancements for its sending platform. The company also launched ‘Event Fulfillment,’ designed for storing and shipping products to conferences and trade shows. The new capabilities aim to streamline...
by Kelly Lindenau | May 10, 2023 | Industry News
Quick Scoop: DemandScience debuted ReplyForce, a new tool designed to optimize and refine email campaigns. ReplyForce will deliver 100 free contacts matched to users’ ideal customer profiles once a month. Additionally, ReplyForce will supply customizable...
by Kelly Lindenau | May 10, 2023 | Blog
To MQL, or not to MQL — that is the question. Over the past year, the industry’s narrative toward MQLs has shifted: It went from the golden goose of marketing to an allegedly inefficient way of driving leads. However, a new perspective is emerging...
by Klaudia Tirico | May 9, 2023 | Industry News
Quick Scoop: Outreach hired David Ruggiero as President of Go-To-Market. Ruggiero will lead the company’s global sales, marketing and customer success organizations. Previously, he was VP of digital sales for North America at Microsoft. Sales execution platform...
