Demand Gen Report

Hightouch, Narrative Now Offering Multi-Vendor Identity Resolution and Activation

Marketers want more consented ID coverage to power greater addressability. But to do that, they need a cost-conscious commercial model that utilizes only the strongest linkages across multiple providers, with...

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Transforming Marketing Creativity and Strategy with AI: A Q&A with Jasper’s Esther Chung

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Nimble CRM Email Sequencing Reportedly Enhances Personal & Business Relationships

Nimble is a CRM solution designed for individuals and teams to help enhance relationships, marketing and sales management by nurturing personal and business relationships through email and social networks.

Solution Spotlight July 3

Content marketing, Digital advertising, Website marketing, Socia

Amidst Content Boom, 91% Of Leaders Report Growing Budgets; 92% Anticipate Content Production Increases

91% of B2B marketing leaders anticipate budget increases, which will ultimately increase content production by 3X to 5X, new research revealed. “The Engagement Equation: How B2B Tech Marketers Are Creating…

Blog July 3

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#BII24 Preview: Your Guide To Engaging Elusive, Anonymous B2B Buyers

Modern buying cycles are deceptively short — B2B buyers don’t initiate contact with sales until they’re about 70% through their buying journey and, 84% of the time, they already know…

Industry News July 3