by Kelly Lindenau | Mar 14, 2023 | Blog
The Oscars are to Hollywood as the Killer Content Awards (KCAs) are to B2B — an opportunity to honor the best of the best. Since 2012, Demand Gen Report’s (DGR) KCAs have spotlighted B2B brands that are pushing creative limits and embracing new storytelling...
by Klaudia Tirico | Mar 13, 2023 | Solution Spotlight
6sense aims to reinvent the way organizations create, manage and convert pipeline to revenue. 6sense Revenue AI™ is designed to capture anonymous buying signals, target the right accounts at the ideal time and recommend channels and messages to boost revenue...
by Michael Katz & Billy Luckey, Gartner Sales Practice | Mar 10, 2023 | Demanding Views
As consumers, we immediately turn to self-service digital channels for almost all our purchases, whether it’s something small, such as house supplies and food, or large, like TVs and cars. B2B buyers now act in the same way. The latest Gartner “B2B...
by Kelly Lindenau | Mar 8, 2023 | Blog
Women have made amazing strides in the workplace — over the course of five years, the number of women in the C-suite grew from 17% to 21%, and women in SVP roles spiked from 23% to 28%. But women still have a long way to go, as the numbers imply that men still account...
by Kelly Lindenau | Mar 7, 2023 | Industry News
Allego, a sales enablement platform, was selected by The Brooks Group, a sales training company, to provide Brooks Group clients with an interactive digital library of hundreds of learning and practice resources. Allego delivers a complete learning, content and...
by Kelly Lindenau | Mar 7, 2023 | Industry News
Drift, the Conversation Cloud company, announced a GPT integration using OpenAI’s API, available exclusively to select Drift customers. The initial integration will provide AI-suggested replies in live chat, helping sales reps immediately respond to complex...
by Klaudia Tirico | Mar 7, 2023 | Solution Spotlight
Drift Conversation Cloud aims to help businesses personalize experiences that lead to more quality pipeline, revenue and lifelong customers. Drift brings conversational marketing, sales and service into a single platform that integrates chat, email and video and...
by Kelly Lindenau | Mar 6, 2023 | Industry News
Cordial, a cross-channel marketing and data management platform, hired Matt Howland as Chief Product and Engineering Officer and Daniel Incandela as Chief Marketing Officer (CMO). After nearly six years as a strategic advisor for Cordial, Howland will lead...
by Hendrik Isebaert, Showpad | Mar 6, 2023 | Demanding Views
Buyer engagement is most successful when sellers deliver personalized and interactive experiences — but most sales reps are in the dark when it comes to accurately capturing and driving buyer engagement. In fact, Gartner research found that sales reps have...
by Klaudia Tirico | Mar 3, 2023 | Industry News
Content experience solution provider Uberflip expanded its platform with a new tool: Uberflip Pages, which will launch a beta version in summer 2023. Pages is designed to help B2B organizations create dynamic and engaging landing pages for go-to-market (GTM) programs,...
by Klaudia Tirico | Mar 3, 2023 | Industry News
Foundry, a media, data and martech division of IDG, Inc., launched an account-based sales acceleration product as an expansion of the Triblio ABM orchestration platform. The announcement was made during the B2B Marketing Exchange in Scottsdale, Ariz. The sales...
by Karen Axelton, Contributing Writer | Mar 3, 2023 | Industry News
The biggest takeaway from day three of #B2BMX 2023? B2B doesn’t have to mean “boring-to-boring.” The importance of creativity, emotion and humanity in B2B campaigns were key themes across multiple tracks — here’s an overview of the day’s high points....
