by Kelly Lindenau | Feb 28, 2023 | Industry News
Brightcove Inc., a streaming technology company, released Brightcove Communications Studio, a video-first solution designed to help HR and communications professionals build deeper relationships with their internal stakeholders. Brightcove Communications Studio is a...
by Kelly Lindenau | Feb 28, 2023 | Industry News
Folloze, a no-code B2B buyer experience platform, launched Folloze AI, a content recommendation and buyer insight engine designed to bring the most relevant and engaging content to buyers in real time and generate first-party intent data. Folloze AI builds upon...
by Kelly Lindenau | Feb 24, 2023 | Industry News
Intentsify, a provider of buyer intent data and intent activation solutions, released the next evolution of its proprietary intent data: Next-generation precision intent. Using advanced natural language processing (NLP), Intentsify’s precision intent seeks to...
by Kevin Beales, Allego | Feb 24, 2023 | Demanding Views
The economic headwinds that are buffeting businesses have increased in force. In fact, the baseline forecast is for global economic growth to slow from 6.1% to 3.2%, according to International Monetary Fund. These headwinds are causing buyers to be more cautious than...
by Klaudia Tirico | Feb 23, 2023 | Industry News
Full Circle Insights, a marketing and sales performance measurement solution, partnered with 6sense, a Revenue AI platform, to help marketers better measure the impact of their ABM strategies within a CRM. “Full Circle Insights was first out of the gate with an ABM...
by Kelly Lindenau | Feb 22, 2023 | Industry News
Corporate Visions, a revenue growth consulting and services company, acquired Primary Intelligence, a provider of automated customer feedback that helps find and fix the blind spots that cause companies to lose deals and customers. According to a statement from Erik...
by Kelly Lindenau | Feb 22, 2023 | Blog
Despite Millennials and Gen Zers being the butt of numerous jokes, Forrester’s “Buyers’ Journey Survey, 2022” found that younger demographics are challenging the traditional notions of the buyer’s journey. The survey uncovered that 64% of business...
by Klaudia Tirico | Feb 21, 2023 | Industry News
Channel99, a new solution in the B2B martech space designed to help marketers measure the quality of channels generating pipeline, announced the appointment of Peter Thompson as Chief Technology Officer. Thompson will be responsible for leading all aspects of...
by Klaudia Tirico | Feb 21, 2023 | Industry News
ZoomInfo, a go-to-market (GTM) software, data and intelligence provider, announced it will integrate GPT technology into its platform. According to the company, the new technology will help transform the way sales and marketing teams connect with their ICP to drive...
by Danna Tongate, Televerde | Feb 21, 2023 | Demanding Views
When deciding how to target your marketing efforts, you’ve probably made a choice between “casting a wide net” or “fishing with a spear.” Traditional B2B marketing tactics give your organization a solid foundation and, depending on where your organization is in...
by Klaudia Tirico | Feb 18, 2023 | Solution Spotlight
MarketerHire is powered by a proprietary AI-driven MarketerMatch™ technology, which combs through thousands of pre-vetted, world-class marketers to deliver an exact match to fit a client’s needs — on-demand. According to the company, clients are guaranteed...
by Kelly Lindenau | Feb 16, 2023 | Financial News
Demandbase, a go-to-market company, announced $175 million in financing from Vista Credit Partners to support its next wave of platform innovation. The financing comes on the heels of the several enhancements Demandbase made to its platform throughout 2022, such as:...
