by Karen Axelton, Contributing Writer | Mar 3, 2023 | Industry News
The biggest takeaway from day three of #B2BMX 2023? B2B doesn’t have to mean “boring-to-boring.” The importance of creativity, emotion and humanity in B2B campaigns were key themes across multiple tracks — here’s an overview of the day’s high points....
by Kelly Lindenau | Mar 1, 2023 | Blog
As the Arizona sun set on the second day of the B2B Marketing Exchange (#B2BMX), more than 1,000 B2B marketers walked away with more knowledge than they could have hoped for. With so much great content under one (very fancy) roof, there was no shortage of actionable...
by Karen Axelton, Contributing Writer | Mar 1, 2023 | Industry News
Is artificial intelligence (AI) coming for your job? The promise and power of AI was a key topic of discussion at B2B Marketing Exchange 2023 (#B2BMX). With five tracks including ABM In Action Live, Content2Conversion, Demand Gen Summit, Sales Impact Summit and...
by Klaudia Tirico | Feb 28, 2023 | Industry News
At the B2B Marketing Exchange in Scottsdale, Ariz., Integrate, a provider of B2B Precision Demand Marketing (PDM) solutions, launched new dashboards designed to provide greater visibility into account insights and campaign success. Available within the Integrate...
by Kelly Lindenau | Feb 28, 2023 | Solution Spotlight
Versium is a data technology company that is designed to enable B2B and B2C marketers to better identify, understand and reach their ideal prospects across multiple digital touch points and marketing channels. Versium’s proprietary data assets include more than...
by Kelly Lindenau | Feb 28, 2023 | Industry News
Brightcove Inc., a streaming technology company, released Brightcove Communications Studio, a video-first solution designed to help HR and communications professionals build deeper relationships with their internal stakeholders. Brightcove Communications Studio is a...
by Kelly Lindenau | Feb 28, 2023 | Industry News
Folloze, a no-code B2B buyer experience platform, launched Folloze AI, a content recommendation and buyer insight engine designed to bring the most relevant and engaging content to buyers in real time and generate first-party intent data. Folloze AI builds upon...
by Kelly Lindenau | Feb 24, 2023 | Industry News
Intentsify, a provider of buyer intent data and intent activation solutions, released the next evolution of its proprietary intent data: Next-generation precision intent. Using advanced natural language processing (NLP), Intentsify’s precision intent seeks to...
by Kevin Beales, Allego | Feb 24, 2023 | Demanding Views
The economic headwinds that are buffeting businesses have increased in force. In fact, the baseline forecast is for global economic growth to slow from 6.1% to 3.2%, according to International Monetary Fund. These headwinds are causing buyers to be more cautious than...
by Klaudia Tirico | Feb 23, 2023 | Industry News
Full Circle Insights, a marketing and sales performance measurement solution, partnered with 6sense, a Revenue AI platform, to help marketers better measure the impact of their ABM strategies within a CRM. “Full Circle Insights was first out of the gate with an ABM...
by Kelly Lindenau | Feb 22, 2023 | Industry News
Corporate Visions, a revenue growth consulting and services company, acquired Primary Intelligence, a provider of automated customer feedback that helps find and fix the blind spots that cause companies to lose deals and customers. According to a statement from Erik...
by Kelly Lindenau | Feb 22, 2023 | Blog
Despite Millennials and Gen Zers being the butt of numerous jokes, Forrester’s “Buyers’ Journey Survey, 2022” found that younger demographics are challenging the traditional notions of the buyer’s journey. The survey uncovered that 64% of business...
