by Danna Tongate, Televerde | Feb 21, 2023 | Demanding Views
When deciding how to target your marketing efforts, you’ve probably made a choice between “casting a wide net” or “fishing with a spear.” Traditional B2B marketing tactics give your organization a solid foundation and, depending on where your organization is in...
by Klaudia Tirico | Feb 18, 2023 | Solution Spotlight
MarketerHire is powered by a proprietary AI-driven MarketerMatch™ technology, which combs through thousands of pre-vetted, world-class marketers to deliver an exact match to fit a client’s needs — on-demand. According to the company, clients are guaranteed...
by Kelly Lindenau | Feb 16, 2023 | Financial News
Demandbase, a go-to-market company, announced $175 million in financing from Vista Credit Partners to support its next wave of platform innovation. The financing comes on the heels of the several enhancements Demandbase made to its platform throughout 2022, such as:...
by Kelly Lindenau | Feb 15, 2023 | Solution Spotlight
Gradient Works was founded in 2020 with the vision of creating software to help sales teams increase attainment, with customers that include WordPress VIP, Mailgun, Omnipresent, QuotaPath and more. Gradient Works Bookbuilder is a dynamic book management software,...
by Kelly Lindenau | Feb 14, 2023 | Blog
If you can name it, there’s a Chrome extension for it. While there are many widely known shortcuts — such as Grammarly and Adblock — most practitioners are just scratching the surface of the extensions they use. With plug-ins ranging from infusing fun...
by Kelly Lindenau | Feb 14, 2023 | Industry News
Clearbit, a B2B market intelligence provider, expanded its Powered By Clearbit program to help product teams provision new customer API keys and leverage Clearbit’s new on-demand intelligence to provide free data credits for users’ end customers. The...
by Kelly Lindenau | Feb 10, 2023 | Industry News
Intentsify, an intelligence activation platform, appointed Ajay Subherwal as its new Chief Revenue Officer (CRO), EMEA & APAC. Subherwal brings more than 20 years of sales leadership experience to the company and will help support its global expansion efforts...
by Ross Graber, Forrester | Feb 10, 2023 | Demanding Views
As we turned the page on 2022 and entered 2023, it’s clear that B2B leaders are bracing for a bumpy start to the year. Concerns about inflation, stubbornly high interest rates, lagging demand and the prospect of a looming recession have forced go-to-market (GTM)...
by Kelly Lindenau | Feb 9, 2023 | Industry News
Tray.io, a low-code automation and integration platform, released its new Lead Lifecycle Management function, which is designed to fix leaky lead funnels and recapture lost revenue. The new solution seeks to help RevOps teams break down interdepartmental silos,...
by Kelly Lindenau | Feb 9, 2023 | Financial News
Regie.ai, a generative AI software-as-a-service (SaaS) platform that streamlines enterprise organizations’ content creation workflows, closed its A Round with an additional $6 million investment from Khosla Ventures. This extends the company’s Series A...
by Kelly Lindenau | Feb 7, 2023 | Industry News
Lead2Pipeline, a data-driven B2B marketing service, partnered with LeadScale Engine, a technology-driven services company, to offer certified leads and third- party digital consent for its buyers. Additionally, Lead2Pipeline welcomed Cindy Graf as its VP of Strategic...
by Kelly Lindenau | Feb 7, 2023 | Industry News
Allego, a sales enablement platform, hired Heather Moses as its Chief Marketing Officer (CMO). Moses will work alongside Allego’s marketing team to continue building brand awareness and help scale the company. Moses brings nearly 15 years of experience in the...
