by Klaudia Tirico | Jan 12, 2023 | Industry News
Calendly, a scheduling platform provider, hired Jessica Gilmartin as CMO. Reporting to the Founder and CEO Tope Awotona, Gilmartin will be tasked with growing Calendly’s annual recurring revenue business by driving adoption across sales, marketing, customer...
by Kelly Lindenau | Jan 10, 2023 | Industry News
As technology advances and strategies mature, Gartner research found that marketing teams are starting to find themselves slightly out of their league and turning to IT teams for help. However, IT is finding itself at a disadvantage to assist due to the deep...
by Kelly Lindenau | Jan 10, 2023 | Industry News
Gartner’s latest survey, “Top Goals and Priorities for Customer Service and Support Leaders in 2023,” revealed that the two most important business goals for 2023 are improving operations and growing businesses. Specifically, 84% of customer service...
by Kelly Lindenau | Jan 10, 2023 | Industry News
Validity, a data quality and email marketing success solutions provider, relaunched Sender Score, a destination for email marketers looking to level-up their programs and deepen their sending knowledge. The latest iteration includes educational resources and four new...
by Klaudia Tirico | Jan 9, 2023 | Solution Spotlight
The LeanData Revenue Orchestration Platform, powered by No-Code Automation, is designed to simplify and accelerate the coordination of all the plays, people and processes needed to transform buyer signals into buying decisions. The Lowdown As the newest addition to...
by Kelly Lindenau | Jan 6, 2023 | Industry News
ON24, a digital experience platform, partnered with B2B marketing agency Heinz Marketing to produce “The 2022 Digital Engagement Landscape” survey report, which examined the most effective channels and tactics to engage B2B buyers and how sales and marketing...
by Kelly Lindenau | Jan 6, 2023 | Industry News
Allego, a sales enablement platform provider, released new research on sales content in partnership with B2B DecisionLabs, a B2B research and advisory firm. “Getting Sellers Engaged” discusses the results of a two-part behavioral research study that sought to reveal...
by Karie Burt, Anteriad | Jan 6, 2023 | Demanding Views
In Q3 2022, U-Haul, TIC International, TikTok and Uber announced that they experienced data security breaches, highlighting the increased importance of data privacy and security — and B2B marketers are no different. Ensuring data privacy across every touchpoint...
by Kelly Lindenau | Jan 5, 2023 | Case Studies
Lionsgate, the entertainment giant behind cult classics like “The Hunger Games,” “Twilight” and “John Wick,” is no stranger to grabbing the attention of movie- and tv-watchers alike. Still, the production company sought a robust solution that would further strengthen...
by Klaudia Tirico | Jan 4, 2023 | Solution Spotlight
RFPIO is a market leader in response management software, trusted by some of the world’s smartest companies. RFPIO supports response management for growing organizations of all sizes including Google, Adobe, Atlassian, Microsoft, Tenable and Zoom Video. ...
by Kelly Lindenau | Jan 3, 2023 | Industry News
TechTarget, Inc., a B2B intent data provider, promoted Rebecca Kitchens from Executive Vice President and Publisher to President. The company also expanded Chief Revenue Officer (CRO) Steve Niemiec’s responsibilities, giving him the additional title of Chief...
by Klaudia Tirico | Jan 3, 2023 | Financial News
Samaaro, a B2B event marketing SaaS platform provider, raised a seed funding round led by SucSEED Indovation Fund with participation from additional investors. The company will use the funds to build a leadership team to put Samaaro on the map as a leading brand in...
