by Klaudia Tirico | Dec 14, 2022 | Industry News
Terminus, an ABM platform provider for revenue growth, named Natalie Cunningham as Chief Marketing Officer and Carter Lassy as Chief Product Offer. Prior to her new role as CMO, Cunningham served as Terminus’ VP of Marketing and developed a strong track record...
by Demand Gen Report Team | Dec 14, 2022 | Industry News
Arguably, sales teams are the most affected by the economic downturn. With budgets tightening across the board, it’s becoming harder to close those all-too-important deals. However, sales reps are just down — not out. A recent planning guide released by...
by Kelly Lindenau | Dec 13, 2022 | Financial News
Banzai, an end-to-end video engagement platform, and 7GC & Co. Holdings Inc. (VII), a publicly-traded special purpose acquisition company, entered into a definitive business combination agreement that will result in Banzai becoming a publicly traded company....
by Kelly Lindenau | Dec 9, 2022 | Industry News
RFPIO, a response management platform, hired Michael Londgren as its CMO to help shape the company’s overall growth strategy, foster deep cross-functional and customer-centric alignment and guide its marketing functions. Londgren plans to extend the...
by Vitaly Pecherskiy, StackAdapt | Dec 7, 2022 | Demanding Views
With restrictions around the use of third-party data collection evolving, advertisers have turned to cookie-less targeting methodologies such as contextual targeting. This tactic uses algorithms to target ad placements based on keywords, website content and other...
by Kelly Lindenau | Dec 7, 2022 | Industry News
Drift, a conversation cloud company, became a Microsoft independent software vendor partner to further unlock the power of conversational marketing and sales and accelerate innovation and value for Drift customers globally. Drift’s integrations with Microsoft...
by Kelly Lindenau | Dec 7, 2022 | Industry News
Contentstack, a content experience platform and composable architecture pioneer, hired Susan Beermann as its new CMO and Preseetha Pettigrew as its new VP of Global Partnerships. The appointments follow Contentstack’s $80 million Series C funding round, which...
by Kelly Lindenau | Dec 5, 2022 | Industry News
Bynder innovated its digital asset management (DAM) platform through the release of Studio, a new solution designed for scalable content creation and templating to help generate more value from content. Studio helps brands create a diverse array of content that is...
by Kelly Lindenau | Dec 5, 2022 | Solution Spotlight
PLANOLY is a social marketing platform that launched a new tool designed to simplify video content creation — Video Planner. The solution helps take videos from “idea to post” by planning and publishing content in one place. Back-Of-The-Box Details Video Planner...
by Klaudia Tirico | Dec 2, 2022 | Industry News
The Marketing Practice, a global B2B marketing agency that specializes in brand activation, ABM and demand generation, hired Dan Schrad as its new Executive Creative Director (ECD) for North American and APAC regions. Schrad is taking on this new role following The...
by Brian O'Connor, Lotame | Dec 2, 2022 | Demanding Views
Data is one of the biggest drivers of successful marketing today — and in pursuit of success, marketers’ appetite for high-quality data keeps growing. With the deadline for third-party cookie deprecation steadily approaching, some in the industry predicted...
by Kelly Lindenau | Dec 1, 2022 | Industry News
RollWorks, an account-based marketing (ABM) platform and division of NextRoll, unveiled the open beta of Keyword Intent, a new intent data solution layered with insights from B2B intent data provider Bombora and peer-to-peer review site G2 to better...
