by Mary Gilbert, Folloze | Nov 18, 2022 | Demanding Views
As we near the end of Q4 (one of the most challenging quarters B2B tech has seen in a while), ABM leaders are finding themselves needing to pivot quickly. For many seasoned marketers, this is not a big deal: Marketing in the trenches alongside our sales counterparts...
by Kelly Lindenau | Nov 17, 2022 | Industry News
Loop & Tie, a carbon regenerative gifting platform, released 100% transparent pricing for its Essentials and Premium Tier subscribers and extended the capabilities of its self-service platform to encompass corporate gifting. The enhanced self-service feature helps...
by Kelly Lindenau | Nov 17, 2022 | Industry News
Clearbit, a B2B data activation platform, built a new integration to action G2’s buyer intent data alongside Clearbit’s company intelligence and audience management to help marketers better engage targets at the right time. Customers of G2 and Clearbit can...
by Christina Cargulia | Nov 15, 2022 | Industry News
Jotform, an online forms SaaS solution, released Jotform Teams, a shared workspace for forms and data. The platform seeks to enable users to create forms, tables, E-signatures, reports, approvals and apps within a shared workspace, so the assets are accessible to...
by Kelly Lindenau | Nov 15, 2022 | Industry News
Gong, a revenue intelligence platform, integrated with Snowflake, a data cloud company, to help provide customer-facing teams with unfiltered, AI-enriched customer data for a complete picture of revenue performance and health. Through the partnership, Gong can...
by Kelly Lindenau | Nov 15, 2022 | Industry News
Integrate, a precision demand marketing (PDM) platform, revealed new product features designed to help provide greater insight into cross-channel campaign performance by account, automate target account lists from various sources and ensure more precision with budget...
by Christina Cargulia | Nov 14, 2022 | Industry News
NextRoll, a marketing technology company, promoted Roli Saxena from President of its business unit AdRoll to CEO of the company. Saxena will lead NextRoll in the next phase of its transformation journey and leverage deep data and machine learning advantages...
by Christina Cargulia | Nov 14, 2022 | Industry News
Televerde, an integrated sales and marketing technology organization, selected Silicon Valley executive Chris McGugan as its CEO. McGugan will replace Morag Lucey, who retired earlier this year after leading the company for three years. McGygan will oversee all...
by Christina Cargulia | Nov 14, 2022 | Solution Spotlight
Act-On Software aims to provide marketers with solutions that empower them to engage targets at every step of the customer lifecycle. Act-On’s Apple Mail Privacy Protection (MPP) reporting tool is designed to help marketers accommodate the heightened degree of...
by Nirosha Methananda, Influ2 | Nov 11, 2022 | Demanding Views
Conventional wisdom holds that you have seven seconds to make that crucial first impression, but the digital age has accelerated things significantly — especially for advertising. For brands, those precious seven seconds (and some argue it’s only one-tenth of a...
by Kelly Lindenau | Nov 11, 2022 | Industry News
Momentive, creator of SurveyMonkey and GetFeedback, launched its new Price Optimization solution for SurveyMonkey to help provide in-product guidance for the survey creation and analysis stages and deliver real-time results. The solution leverages the Van Westendorp...
by Kelly Lindenau | Nov 10, 2022 | Industry News
People.ai, an enterprise revenue intelligence platform, joined Zoom’s ISV Partner Program with a new partnership focusing on Zoom IQ for Sales, a conversational intelligence solution. The collaboration seeks to provide a holistic view of buyer roles and...
