by Summer Craig, Craig Group | Oct 21, 2022 | Demanding Views
Any job involves putting yourself out there and taking risks. In marketing, where practitioners move between art and science, this is especially true. The risks are calculated carefully, but the outcome isn’t guaranteed. After almost 20 years in this field, I...
by Christina Cargulia | Oct 20, 2022 | Industry News
Wistia, a video marketing platform, launched Wistia Live, a new feature that seeks to empower B2B marketers to create, host, market and analyze the impact of webinars and live events. This new addition aims to help marketers transform their single-use webinar content...
by Christina Cargulia | Oct 20, 2022 | Industry News
Seek AI, a developer of AI-powered intelligent data solutions, unveiled its new B2B SaaS platform that automates mundane, repetitive work that data professionals perform within many organizations. Seek AI allows data teams to oversee database query projects aiming to...
by Christina Cargulia | Oct 19, 2022 | Industry News
Foundry, an IDG, Inc. company and B2B media and martech provider, launched its proprietary intent data product, Foundry Intent, marking the company’s first major release since it acquired LeadSift, KickFire, Triblio and Selling Simplified. This new capability...
by Kelly Lindenau | Oct 19, 2022 | Industry News
Gong, a revenue intelligence platform, released Smart Trackers, a user-trainable AI system that seeks to provide a deep understanding of customer conversations. Smart Trackers are designed to help customer-facing teams identify deal risk and opportunity,...
by Kelly Lindenau | Oct 19, 2022 | Industry News
Mediafly, a revenue enablement platform, marked its sixth acquisition through the addition of Aptology, a talent intelligence platform. Mediafly plans to leverage Aptology’s “people data and analytics” to help sales teams remove bias and gain objective insight...
by Kelly Lindenau | Oct 19, 2022 | Case Studies
As a veteran in the automotive safety space, LHP Engineering Solutions has serviced big names in the transportation industry for more than 20 years without relying on marketing. But when the pandemic put a halt on in-person interactions and direct sales efforts, the...
by Christina Cargulia | Oct 18, 2022 | Blog
As the year 2022 approaches its end, annual budget planning for the new year is just around the corner. What better way to end the year than with a nice book read? Latané Conant Conant, Chief Marketing Officer at 6sense, just released the second edition of her book...
by Christina Cargulia | Oct 18, 2022 | Solution Spotlight
The SellX platform is an end-to-end solution for companies looking to acquire more customers by launching customizable campaigns to a network of sales reps. The data-optimized platform is complete with integrated sales and marketing tools that track performance,...
by Kelly Lindenau | Oct 14, 2022 | Industry News
Clearbit, a B2B marketing intelligence provider, launched Capture, a new capability designed to help marketing teams more efficiently drive pipeline by automating intent-based outreach for best-fit website visitors. Capture seeks to help marketing teams build...
by Nick Buck, Forrester | Oct 14, 2022 | Demanding Views
Despite visionary goals, solid planning and concerted efforts, many marketing transformation initiatives sadly fail to achieve their full potential — why? When we think of transformation initiatives, we often think of vision documents, project plans and work...
by Kelly Lindenau | Oct 13, 2022 | Industry News
6sense, a revenue intelligence platform, released an immersive community hub called RevCity at its annual customer conference. RevCity is designed to provide members with the opportunity to collaborate on strategy, mindshare with industry peers and develop skills...
