Demand Gen Report

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StackAdapt Unveils App Designed for First-Party Data

StackAdapt has rolled out the first Snowflake Native App. Available on the Snowflake Marketplace, the first demand-side platform to launch a Snowflake Cortex-powered Snowflake Native App within the Snowflake ecosystem, turning...

Latest Posts

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Analyzing The Shift Toward Specialized ABM Metrics In Marketing Measurement & Attribution

With just 26% of organizations currently conducting separate measurement and attribution for their account-based marketing (ABM) programs, the low adoption rate suggests that while many organizations recognize the potential benefits…

Industry News May 29

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SiftHub’s AI Platforms Works To Centralize Scattered Content For Sales Teams

SiftHub is an AI platform designed to act as a central hub to collate and sift through content scattered across multiple repositories and tools. Through knowledge discovery and automated response…

Solution Spotlight May 29

5 Technologies CSOs Need To Invest In To Improve Buyer Engagement & Drive Growth

Chief Sales Officers (CSOs) are inundated with new technologies to invest in, but most only fill small gaps or end up complicating existing processes. As a result, the ROI just…

Demanding Views May 24