Demand Gen Report

Unlocking Sales Success: Why People Leadership is the CSO’s Secret Weapon

The evolving landscape of sales leadership has ushered in a new era— one where the chief sales officer (CSO) is no longer defined solely by their ability to drive numbers,...

Latest Posts

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86% Of B2B Marketers Agree Personalized Content Is Key To Success: New Research

Amidst budget cuts, a quickly evolving digital world and changing buyer behaviors, 86% of B2B marketers are turning to personalized 1:1 marketing — specifically, 1:1 email communication. This finding was revealed…

Industry News May 16

Content Guardian AI Content Detection Platform Seeks To Identify AI-Generated Content

Content Guardian helps provide AI content detection through its multi-checker platform, which combines leading AI content detectors to offer confidence scoring and analysis to identify AI-generated text.

Solution Spotlight May 15

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Retain, Engage, Sustain: Crafting Content That Keeps Customers Coming Back

Customer retention is the new acquisition — and to build strong relationships with existing customers, 84% of B2B marketers are relying on content marketing. With modern customers demanding personalization, relevance and…

Industry News May 15