by Kelly Lindenau | Sep 9, 2022 | Industry News
LeanData, a revenue orchestration platform, introduced new out-of-the-box integrations with sales and marketing solutions from 6sense, Clearbit, Cloudingo, Cognism, Crossbeam, SalesIntel, Sendoso, Kronologic, Microsoft Teams, Salesforce and UserGems. The new...
by Christina Cargulia | Sep 8, 2022 | Industry News
Metadata.io, an AI-powered marketing operations platform, acquired Reactful, a web optimization and personalization platform for digital marketers. This new acquisition aims to help B2B marketers convert existing site traffic to revenue, marking a milestone in the...
by Christina Cargulia | Sep 8, 2022 | Industry News
Livestorm, a video engagement platform, added nine new features designed with enterprise customers in mind. Livestorm’s goal is to make virtual event planning a simpler and seamless experience. The new Livestorm features include: A marketing automation...
by Kelly Lindenau | Sep 7, 2022 | Industry News
Activate, a provider of content-powered demand generation and marketing services, appointed Chris Rooke as CEO and Thomas “Shep” Sheppard as President and Chief Revenue Officer. Rooke and Sheppard will work together to help progress the company’s formula of...
by Kelly Lindenau | Sep 7, 2022 | Blog
If there’s one great unifier in the world, it’s food. And every savvier marketer has incorporated some form of meal vouchers into their marketing efforts, whether it’s incentivizing event attendance or thanking a client for a meeting. But an open...
by Kelly Lindenau | Sep 7, 2022 | Industry News
Enablement roles have increased 200% in the past two years — but the majority typically aren’t accessible to most under-represented individuals. To help address that gap in the marketplace, the Sales Enablement Society partnered with SV Academy, Seismic,...
by Christina Cargulia | Sep 6, 2022 | Solution Spotlight
Trusted CMO (TCMO) aims to provide foundational marketing for B2B startups to generate awareness, acquire customers and build a high-functioning marketing team. The company gives startups B2B marketing services, recruiting and education to help them grow and advance....
by Jeff Poczatek, Showpad | Sep 1, 2022 | Demanding Views
Closing is the zenith of sales. However, many deals end up stuck in the pipeline due to poor collaboration between the buyer and seller, such as lack of nurturing, poor engagement or the inability to strike at the heart of the customer’s needs. In sales,...
by Kelly Lindenau | Aug 31, 2022 | Industry News
Sinch, a cloud communications and mobile customer engagement platform, teamed up with Blueshift, an AI-powered engagement platform, to help marketers orchestrate a unified experience across conversational and traditional marketing channels such as email, paid media...
by Kelly Lindenau | Aug 31, 2022 | Blog
B2B sales efforts still aren’t as targeted as they should be — and it comes at a detriment to companies’ bottom lines. New research from Lusha, a B2B database of company contacts and business leads, found that just under half (50%) of salespeople believe...
by Kelly Lindenau | Aug 30, 2022 | Financial News
Goldcast, an interactive virtual and hybrid events platform, closed a $28 million Series A funding round led by WestBridge Capital with participation from Unusual Ventures, bringing its total funding to $40 million. Goldcast’s platform is designed to...
by Kelly Lindenau | Aug 30, 2022 | Industry News
Lookout, Inc., a provider of data-centric endpoint and cloud security solutions, welcomed back Deborah “Deb” Wolf as its Chief Marketing Officer (CMO). Wolf previously held the position from 2015 to 2018, where she helped the organization transition from a...
