Demand Gen Report

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StackAdapt Unveils App Designed for First-Party Data

StackAdapt has rolled out the first Snowflake Native App. Available on the Snowflake Marketplace, the first demand-side platform to launch a Snowflake Cortex-powered Snowflake Native App within the Snowflake ecosystem, turning...

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INFUSE Unveils Strategic Partnership With 6sense

INFUSE, a provider of B2B demand generation services, collaborated with revenue AI-powered ABM platform 6sense to help mutual clients activate omnichannel brand-to-demand programs. Through the partnership, joint users can reportedly leverage in-market buyer…

Industry News May 14

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57% Of Marketers Prioritizing Digital Paid Media In 2024: Gartner Research

Despite marketing budgets falling to just 8% of overall company revenue, marketers are taking that little flexibility in spend and funneling it into their media strategies. This revelation was surfaced…

Industry News May 14

How Mature Is Your Revenue Operations?

Revenue operations (RevOps) is a relatively new term that appears with growing frequency: LinkedIn identified Chief Revenue Officer/Head of RevOps as one of the fastest growing job categories for two…

Demanding Views May 10