by Kelly Lindenau | Aug 31, 2022 | Industry News
Sinch, a cloud communications and mobile customer engagement platform, teamed up with Blueshift, an AI-powered engagement platform, to help marketers orchestrate a unified experience across conversational and traditional marketing channels such as email, paid media...
by Kelly Lindenau | Aug 31, 2022 | Blog
B2B sales efforts still aren’t as targeted as they should be — and it comes at a detriment to companies’ bottom lines. New research from Lusha, a B2B database of company contacts and business leads, found that just under half (50%) of salespeople believe...
by Kelly Lindenau | Aug 30, 2022 | Financial News
Goldcast, an interactive virtual and hybrid events platform, closed a $28 million Series A funding round led by WestBridge Capital with participation from Unusual Ventures, bringing its total funding to $40 million. Goldcast’s platform is designed to...
by Kelly Lindenau | Aug 30, 2022 | Industry News
Lookout, Inc., a provider of data-centric endpoint and cloud security solutions, welcomed back Deborah “Deb” Wolf as its Chief Marketing Officer (CMO). Wolf previously held the position from 2015 to 2018, where she helped the organization transition from a...
by Kelly Lindenau | Aug 30, 2022 | Industry News
ABM platform RollWorks, a division of NextRoll, revealed a series of product innovations and enhancements — including Account List Builder, Pixel Assistant and Site Traffic Revealer — to provide users with more tools that promote accurate reach at scale and...
by Christina Cargulia | Aug 30, 2022 | Solution Spotlight
Clearbit is a marketing intelligence solution that helps B2B marketing and revenue teams activate their ICP so they can grow faster and smarter. Clearbit’s Weekly Visitor Report gives customers free access to an interactive dashboard of the companies visiting...
by Christina Cargulia | Aug 29, 2022 | Industry News
Sendoso, a gifting platform, announced new features aimed at improving user experience and expanding gifting customization to foster better relationships in a digital world. The company’s goal is to make its platform a one-stop shop for all gifting needs....
by Christina Cargulia | Aug 25, 2022 | Industry News
TechnologyAdvice, a B2B media company that delivers marketing and data for technology companies, acquired Selling Signals, an online publication for sales professionals. The acquisition follows the recent TechnologyAdvice purchase of Marc Waring Ventures, which...
by Josh Lowery, Makeway | Aug 24, 2022 | Demanding Views
Immersive sales is one of the fast-growing trends among sales and marketing leaders today. As the business landscape changes, companies are leveraging new technology to create more engaging and integrated brand experiences for their prospects and customers. In short,...
by Christina Cargulia | Aug 23, 2022 | Industry News
ON24 announced the next evolution of its webinar solution, ON24 Elite Explore, aiming to make it even easier for marketers to create engaging, intuitive and impactful experiences for their audiences. This innovation was designed to reimagine the audience...
by Christina Cargulia | Aug 23, 2022 | Industry News
Salesloft, a sales engagement platform, launched a new coaching capability as part of its summer ‘22 product launch. Salesloft Coaching seeks to enable sales managers to coach their team more effectively by putting the critical information they need about...
by Christina Cargulia | Aug 23, 2022 | Blog
It seems like a contradiction to tell a room full of B2B marketers to think like a B2C marketer, but FullSurge’s Mitch Duckler had the intel to back up his claims. Duckler dedicated his closing keynote at the B2B Sales & Marketing Exchange to...
