by Kelly Lindenau | Sep 7, 2022 | Industry News
Enablement roles have increased 200% in the past two years — but the majority typically aren’t accessible to most under-represented individuals. To help address that gap in the marketplace, the Sales Enablement Society partnered with SV Academy, Seismic,...
by Christina Cargulia | Sep 6, 2022 | Solution Spotlight
Trusted CMO (TCMO) aims to provide foundational marketing for B2B startups to generate awareness, acquire customers and build a high-functioning marketing team. The company gives startups B2B marketing services, recruiting and education to help them grow and advance....
by Jeff Poczatek, Showpad | Sep 1, 2022 | Demanding Views
Closing is the zenith of sales. However, many deals end up stuck in the pipeline due to poor collaboration between the buyer and seller, such as lack of nurturing, poor engagement or the inability to strike at the heart of the customer’s needs. In sales,...
by Kelly Lindenau | Aug 31, 2022 | Industry News
Sinch, a cloud communications and mobile customer engagement platform, teamed up with Blueshift, an AI-powered engagement platform, to help marketers orchestrate a unified experience across conversational and traditional marketing channels such as email, paid media...
by Kelly Lindenau | Aug 31, 2022 | Blog
B2B sales efforts still aren’t as targeted as they should be — and it comes at a detriment to companies’ bottom lines. New research from Lusha, a B2B database of company contacts and business leads, found that just under half (50%) of salespeople believe...
by Kelly Lindenau | Aug 30, 2022 | Financial News
Goldcast, an interactive virtual and hybrid events platform, closed a $28 million Series A funding round led by WestBridge Capital with participation from Unusual Ventures, bringing its total funding to $40 million. Goldcast’s platform is designed to...
by Kelly Lindenau | Aug 30, 2022 | Industry News
Lookout, Inc., a provider of data-centric endpoint and cloud security solutions, welcomed back Deborah “Deb” Wolf as its Chief Marketing Officer (CMO). Wolf previously held the position from 2015 to 2018, where she helped the organization transition from a...
by Kelly Lindenau | Aug 30, 2022 | Industry News
ABM platform RollWorks, a division of NextRoll, revealed a series of product innovations and enhancements — including Account List Builder, Pixel Assistant and Site Traffic Revealer — to provide users with more tools that promote accurate reach at scale and...
by Christina Cargulia | Aug 30, 2022 | Solution Spotlight
Clearbit is a marketing intelligence solution that helps B2B marketing and revenue teams activate their ICP so they can grow faster and smarter. Clearbit’s Weekly Visitor Report gives customers free access to an interactive dashboard of the companies visiting...
by Christina Cargulia | Aug 29, 2022 | Industry News
Sendoso, a gifting platform, announced new features aimed at improving user experience and expanding gifting customization to foster better relationships in a digital world. The company’s goal is to make its platform a one-stop shop for all gifting needs....
by Christina Cargulia | Aug 25, 2022 | Industry News
TechnologyAdvice, a B2B media company that delivers marketing and data for technology companies, acquired Selling Signals, an online publication for sales professionals. The acquisition follows the recent TechnologyAdvice purchase of Marc Waring Ventures, which...
by Josh Lowery, Makeway | Aug 24, 2022 | Demanding Views
Immersive sales is one of the fast-growing trends among sales and marketing leaders today. As the business landscape changes, companies are leveraging new technology to create more engaging and integrated brand experiences for their prospects and customers. In short,...
