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Demand Gen Report

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Beyond Sales: Why Demand Gen Teams Are Embracing Incentive Compensation

Historically, incentive compensation has been synonymous with sales teams— commissions, bonuses, and performance-based pay structures designed to close deals. But in today’s business landscape, performance is no longer just about...

Featured

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Axon’s Abigail Stock Shares Campfire Stories from the Brand Trail at #B2BMX’s Summer Camp

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LiveOne Deal Unlocks B2B Market

News Brief
B2B Marketing Analytics and Campaign Performance Review

How Smarter Revenue Strategies Enhance Customer Satisfaction: A Q&A with Conga’s Chris Bishop

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Madison Logic, Convertr Product Integration to Improve Transparency, Lead Quality in ABM

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RollWorks Launches Dashboard Designed To Optimize ABM Strategies

Account-based platform RollWorks, a division of NextRoll, released Command Center, an interactive ABM dashboard that seeks to unify buying signals into a single, intuitive interface to help connect insights to actions…

Industry News May 2
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Job Security, Work/Life Balance Top Concerns For 41% Of Women In Revenue Roles

According to new research, more than 40% of women cite work/life balance as a top challenge, which is exacerbated by company leaders who plan to issue return-to-office mandates and cut…

Industry News May 2
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Introducing B2B Marketing Exchange East: The Latest Iteration In The #B2BMX Event Series

Since 2019, the B2B Sales & Marketing Exchange (#B2BSMX) brought together thousands of B2B practitioners looking to level up their approaches in all facets of marketing and sales. And playing…

Blog April 30
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