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The Rise Of The Empowered B2B Buyer: How To Create Seamless Self-Service Digital Experiences

The world of B2B commerce is undergoing a profound transformation: Traditional sales models are being disrupted as B2B buyers, especially those from younger generations, are increasingly demanding the same ease,…

Demanding Views April 29
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Higher Logic Vanilla Integrates With SlapFive To Help Support Community Engagement

Higher Logic Vanilla, a community platform, revealed a new integration with SlapFive, a customer marketing and advocacy platform, designed to help users more easily engage their community members in advocacy…

Industry News April 29
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New Research: AI Poised To Be ‘Greatest Influence’ On The Future Of Advertising

Given AI’s potential to transform industry practices now and in the future, 59% of practitioners view it more favorably than not, new research revealed. “The Digital Lead: 2024 Advertising Insights…

Industry News April 26
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