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The Rise Of The Empowered B2B Buyer: How To Create Seamless Self-Service Digital Experiences
The world of B2B commerce is undergoing a profound transformation: Traditional sales models are being disrupted as B2B buyers, especially those from younger generations, are increasingly demanding the same ease,…
Demanding Views April 29Higher Logic Vanilla Integrates With SlapFive To Help Support Community Engagement
Higher Logic Vanilla, a community platform, revealed a new integration with SlapFive, a customer marketing and advocacy platform, designed to help users more easily engage their community members in advocacy…
Industry News April 29New Research: AI Poised To Be ‘Greatest Influence’ On The Future Of Advertising
Given AI’s potential to transform industry practices now and in the future, 59% of practitioners view it more favorably than not, new research revealed. “The Digital Lead: 2024 Advertising Insights…
Industry News April 26