by Christina Cargulia | Jul 27, 2022 | Blog
In a recent survey conducted by 6sense, respondents reported that, on average, only 3.5% of their web visitors filled out forms. This alarming data suggests B2B marketers should instead create compelling content targeted to the right personas, then use all buying...
by Kelly Lindenau | Jul 27, 2022 | Industry News
If “dark social” conjures up illicit images of a secret underground network filled with “Criminal Minds”-esque content, I don’t blame you. What initially comes across as the mysterious underbelly of B2B is actually a lot less nefarious than it sounds — and...
by Christina Cargulia | Jul 27, 2022 | Industry News
Scratchpad, Inc., a provider of workspaces for revenue teams, launched its first revenue operations (RevOps) toolkit – Scratchpad Studio. This product is designed to help revenue and sales operations leaders take the complexity out of their tech stack, drive process...
by Tom Hill & Charlie Pope, Axiom Consulting Partners | Jul 26, 2022 | Demanding Views
How are you setting up your sales organization to thrive over the next five years? If you lead sales at an established company, you’ve probably explored the most accessible routes to new business. But the question we hear the most from sales leaders tasked with...
by Christina Cargulia | Jul 25, 2022 | Solution Spotlight
CatapultX is an audience engagement technology company known for its On-Stream™ Video Monetization and Contextual AI Platform. The On-Stream platform is designed to harness AI to power non-interruptive video ads integrated directly within video content to drive...
by Kelly Lindenau | Jul 20, 2022 | Blog
The 6th Annual B2B Innovator Awards celebrate the most progressive marketing and sales practitioners pushing the envelope to effectively engage prospective customers and meet their buyers’ needs in the age of digital transformation. After...
by Kelly Lindenau | Jul 20, 2022 | Financial News
Kontent.ai, a modular content management system (CMS), received a $40 million investment from Expedition Growth Capital, enabling the company to operate independently from its parent company. Prior to the funding, Kontent.ai functioned as a business unit within...
by Kelly Lindenau | Jul 20, 2022 | Industry News
Demandbase, an end-to-end ABM platform, released a unified sales intelligence and account engagement platform that directly integrates into a user’s CRM. The new platform seeks to bring together first-party and behavioral data from Demandbase ABX Cloud and...
by Christina Cargulia | Jul 20, 2022 | Industry News
ZoomInfo, a go-to-market software, data and intelligence provider, hired Bryan Law as Chief Marketing Officer. Law will lead ZoomInfo’s marketing organization to prioritize driving demand, enhance the company’s brand awareness and expand its thought...
by Christina Cargulia | Jul 18, 2022 | Solution Spotlight
Inflection is a marketing automation platform (MAP) built for B2B product-led companies. The company believes that the future of B2B marketing is product-led and addressing this shift in marketing is essential for growth and building a sticky, loved product....
by Drew McLellan, Agency Management Institute | Jul 14, 2022 | Demanding Views
Social media has changed our lives in countless ways — for those of us in marketing and sales, the way we reach customers is completely different now. For example, rather than focusing on TV or radio ads, marketing teams might concentrate their efforts on social media...
by Kelly Lindenau | Jul 14, 2022 | Industry News
Dialectica, an information services company, launched B2B Surveys, a new offering designed to help businesses gather proprietary quantitative insights using research methods that have historically been limited to the B2C world. It was created to address client...
