by James Hickey | Jun 10, 2025 | News Brief
With over 75% of HubSpot customers using ChatGPT, the company is now offering a new tool to make it easier for customers to apply research and analysis to their own customer data and context– and to put those business insights to work. HubSpot is the first CRM to...
by James Hickey | Jun 9, 2025 | Blog
Which content formats do you plan to invest more in through 2026? How would you describe your current ability to measure campaign attribution and influence? What best describes your current approach to brand building and demand generation? Those are just three of the...
by James Hickey | Jun 9, 2025 | News Brief
Mural’s 2025 Global Go-to-Market (GTM) Alignment Gap Index uncovered that GTM teams made up of sales, marketing, and research and development (R&D) departments are often working toward different goals as decision makers and individual contributors on those teams...
by Elisabeth Martin | Jun 6, 2025 | Demanding Views
Why it’s time to rethink ecommerce for the modern B2B customer Think about the last time you bought something online—maybe a pair of shoes, a new coffee maker or a replacement part for your home office. Chances are it took you just a few clicks to find the right...
by James Hickey | Jun 5, 2025 | News Brief
Apollo.io, a leading artificial intelligence (AI)-powered go-to-market sales platform, recently announced the appointments of Marcio Arnecke as Chief Marketing Officer (CMO) and Adam Carr as Chief Revenue Officer (CRO). These strategic hires mark a pivotal moment in...
by James Hickey | Jun 5, 2025 | News Brief
A survey of CMO’s by Gartner found marketing budgets for 2025 remain flat at 7.7% of overall company revenue compared to the year before. With budgets stagnant, CMOs are seeking productivity gains through artificial intelligence (AI) and data as 59% reported they have...
by Demand Gen Report Team | Jun 4, 2025 | Blog
DemandGenReport.com is pleased to announce the hiring of James Hickey as the new editor at the website owned and operated by Emerald, the nation’s leading tradeshow company. Vito Salvatore, Associate Publisher of Demand Gen Report and B2B Marketing Exchange, notes...
by Klaudia Tirico | Jun 4, 2025 | News Brief
As B2B buyer behavior continues to evolve rapidly, marketers are under pressure to rethink traditional engagement strategies and embrace a more data-driven, buyer-centric approach. In this Q&A excerpt from the recently released Rethinking Buyer Engagement in...
by James Hickey | Jun 3, 2025 | News Brief
A recent study by Ignition found that 82% of advertising and marketing agencies are delaying or cancelling hiring and investments as 63% suffer from unpredictable cash flow. Ignition 2025 Agency Pricing and Cash Flow Report, a survey of 273 managers and executives of...
by James Hickey | Jun 2, 2025 | News Brief
School may be out for summer, but that doesn’t mean the learning stops! In fact, we’d argue it’s the best time to explore new concepts, tactics and creative vehicles, especially when the chaos of the year settles during the warm summer months. #B2BMX and Demand Gen...
by James Hickey | Jun 2, 2025 | News Brief
A recent report from CaptivateIQ uncover key areas for improvement in how to use incentives to drive organizational growth. In its annual State of Incentive Compensation Management Report, based on a survey of more than 200 U.S.-based B2B incentive compensation...
by Lisa Cole, Chief Marketing Officer, 2X | May 30, 2025 | Demanding Views
For CMOs, finalizing the annual marketing budget is just the beginning. The real work lies in translating those numbers into impact. Great CMOs don’t just allocate funds— they turn budgeting into a strategic advantage. Done right, budgeting becomes a flexible...
