by Christina Cargulia | Jun 28, 2022 | Blog
B2B buyers’ appetite for digital commerce often exceeds their ability to make successful purchases online, meaning they’re more likely to experience purchase regret. Customers’ embrace of virtual buying has come at the expense of productive...
by Deepak Anchala, 6sense | Jun 28, 2022 | Demanding Views
Time is a seller’s most valuable and scarce resource — but many sellers spend their time spinning their wheels, chasing the wrong prospects and pouring effort into deals that will never materialize. That’s because many revenue teams are still using...
by Klaudia Tirico | Jun 28, 2022 | Industry News
Emerald Holding Inc., a leading B2B event and parent company of Demand Gen Report (DGR), has completed the acquisition of Advertising Week (AW), a global event and thought leadership platform focused on marketing, media, technology and culture. The acquisition...
by Kelly Lindenau | Jun 27, 2022 | Industry News
Act-On Software, a marketing automation platform, built out and improved its capabilities to help enhance its platform by accelerating product innovation, removing complexities and solving common pain points. Act-On seeks to provide marketers with coaching and account...
by Kelly Lindenau | Jun 27, 2022 | Industry News
Intercom, an engagement OS platform, released three new capabilities — Intercom SMS, Custom Actions and Custom Objects — to help businesses create powerful customer experiences and drive ongoing engagement. Intercom SMS is a fully integrated,...
by Kelly Lindenau | Jun 27, 2022 | Industry News
Demand Spring, a revenue marketing consultancy, hired Carlos Hidalgo as its first Chief Revenue Officer. In the new role, Hidalgo will help drive sales, marketing and business development initiatives and processes to fuel the company’s growth. ...
by Christina Cargulia | Jun 27, 2022 | Solution Spotlight
Casted is a podcast and video marketing platform designed for B2B marketers. The company released Casted Insights, a solution aimed to help empower marketing and revenue teams with account-level contact information and actionable engagement data across audio and video...
by Kelly Lindenau | Jun 22, 2022 | Industry News
Today’s B2B buyers are more demanding than ever before — between their preferences for independence and highly relevant information, marketers are hard-pressed to keep up with their changing desires. However, new research from global management consultancy...
by Christina Cargulia | Jun 21, 2022 | Industry News
RollWorks, an ABM platform, announced feature enhancements to double down on personalization with more granular account-level data. The RollWorks Site Visitor API helps B2B marketers better understand their anonymous website traffic to create a more tailored...
by Christina Cargulia | Jun 21, 2022 | Industry News
Gong, a revenue intelligence platform for B2B sales teams, launched a reality-based sales forecast platform designed to deliver revenue predictability by providing a complete picture of deal health and pipeline risk based on customer interactions. Gong Forecast aims...
by Christina Cargulia | Jun 21, 2022 | Industry News
Speedeon, a direct marketing and data agency, launched a new platform called AudienceMaker during the CommerceNext conference in NYC. AudienceMaker is a strategic growth platform that was designed to help brands increase their marketing ROI and democratize data...
by Christina Cargulia | Jun 21, 2022 | Solution Spotlight
Bizzabo, an event experience operation system (OS), was made to power in-person, virtual and hybrid events. The company launched an updated onsite check-in solution designed to create an enhanced, data-driven experience to power in-person events. Back-Of-The-Box...
