by Christina Cargulia | Jun 15, 2022 | Industry News
Webex Webinars released new integrations with Eloqua and Salesforce to help marketers integrate webinars with their marketing automation and CRM platforms to gain a holistic view of a prospect’s journey and respond to leads faster. When paired with Webex...
by Kelly Lindenau | Jun 15, 2022 | Industry News
Drift, the Conversation Cloud company, welcomed Scott Ernst as its new CEO. Ernst joins the company’s executive team as Drift’s Co-founder and former CEO David Cancel steps into the role of Executive Chairman. Ernst brings more than three decades of...
by Christina Cargulia & Kelly Lindenau | Jun 15, 2022 | Industry News
Virtual events are alive and well — and perhaps there’s no better example than Demand Gen Report’s annual B2B Marketing Exchange: Next Level ABM event. Through an event that featured an impressive speaker line-up from the likes of Microsoft, Oracle,...
by Kelly Lindenau | Jun 15, 2022 | Industry News
Movable Ink, a content personalization provider, unveiled Da Vinci, an AI-driven content personalization engine designed to create a more meaningful approach to individualized content. Da Vinci leverages the power of AI to build, balance and navigate a map of a...
by Christina Cargulia | Jun 14, 2022 | Industry News
6sense, a revenue intelligence platform, acquired AdTech provider Granite Media. The Granite Media marketing team brings decades of experience in performance marketing to lead advertising product innovation, which will help unlock 6sense customers’ ability to...
by Kelly Lindenau | Jun 14, 2022 | Blog
Events are a staple in all industries due to their inherent networking opportunities, educational outlets and, let’s be honest, the exciting end-of-day gatherings. And in the modern world, the hybrid nature of events opens the door to extend those networking and...
by Johan Liljelund, DanAds | Jun 13, 2022 | Demanding Views
Out-of-home (OOH) advertising is simultaneously the simplest form of advertising and the most intricate. Since its humble beginnings as posters and flyers, we’re now entering the next evolution: Digital OOH (DOOH), which includes anything from digital...
by Christina Cargulia | Jun 13, 2022 | Solution Spotlight
Splash provides event marketers and field marketing teams with the tools they need to design, create and execute virtual, in-person and hybrid event programs. Splash Studio is an all-in-one virtual event platform that aims to supply everything needed for virtual...
by Kelly Lindenau | Jun 9, 2022 | Industry News
SalesboxAI, a conversational ABM platform, partnered with LeadSift, a buyer intent data platform, to help B2B marketing teams fuel their revenue engine with high-intent opportunities. The strategic partnership seeks to enable B2B revenue teams to detect...
by Kelly Lindenau | Jun 9, 2022 | Industry News
ActiveCampaign, a customer experience automation platform, released a new no-code functionality designed to help customers build their own custom objects directly within the app. The new feature seeks to assist users in extending contacts, accounts and deals with...
by Kelly Lindenau | Jun 8, 2022 | Blog
Amongst the multitude of innovations and research revealed at Forrester’s B2B Summit, Forrester VP Analysts Laura Ramos and Michelle Yaiser turned their focus to a growing topic of interest: Customer experiences (CX). In their session, “The Forrester...
by Kelly Lindenau | Jun 8, 2022 | Industry News
Folloze, a B2B buyer experience platform, released its Buyer Experience Platform 3.0, which includes a new experience engine and several other key features to help unlock design tools and data insights to create content-rich, relevant experiences in a no-code...
