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Demand Gen Report

CSO Gartner AdobeDemanding Views

Unlocking Sales Success: Why People Leadership is the CSO’s Secret Weapon

The evolving landscape of sales leadership has ushered in a new era— one where the chief sales officer (CSO) is no longer defined solely by their ability to drive numbers,...

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HubSpot Launches First CRM Connector for Anthropic’s Claude

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AI Use in Marketing Increasing Despite Lack of Training

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Clari, Salesloft to Merge

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AI Meets ABM: The Marketer’s Playbook for Smarter, Faster Growth

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Clari Teams Up With Deloitte To Enhance Revenue Strategies

Clari, a revenue platform, formed a strategic alliance with Deloitte Digital to combine Clari’s Revenue Cadences and Deloitte Digital’s Sales Excellence practice to help improve revenue processes. The two companies will collaborate…

Industry News April 10
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Madison Logic Names New CEO

Madison Logic, a global digital account-based marketing (ABM) platform, welcomed Keith Turco as its new CEO. Turco will assume the role on May 1, 2024, to lead the company’s next…

Industry News April 9
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Audyence’s Real-Time Demand Platform Seeks To Improve Demand Gen Practices

Audyence, a media buying platform, offers a Real-Time Demand (RTD) platform that’s designed to help improve the performance, efficiency and scalability of demand generation practices. Solution Overview Audyence claims that…

Solution Spotlight April 9
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