by Kelly Lindenau | Apr 6, 2022 | Industry News
Full Circle Insights, a marketing performance measurement platform, revealed that its Digital Source Tracker (DST) product now connects digital marketing costs from Microsoft Advertising to clients’ customer relationship management (CRM) systems. The new...
by Kelly Lindenau | Apr 6, 2022 | Industry News
Bizzabo, an event experience operation system (OS), launched its Global Event Center of Excellence, a dedicated division created to help provide event expertise, education and resources to event managers. The Global Event Center of Excellence seeks to serve customers...
by Kelly Lindenau | Apr 6, 2022 | Blog
Welcome back to Demand Gen Report’s blog series, Buzzworthy B2B. We’ve spent the past month watching the latest news and hottest trends in the industry and curated the top research statistics, financial news, personnel changes and more to keep you in the...
by Terry Moffatt | Apr 6, 2022 | Industry News
The sweet spot for partner marketing is a smaller and faster moving target than ever before. As companies compete for the attention of better performing partners, they are striving to engage them with customized channel marketing programs. But to ensure that their...
by Christina Cargulia | Apr 5, 2022 | Industry News
MeritB2B, a B2B marketing and sales solutions provider, adopted a new name as part of its rebrand. Now formally known as Anteriad, the company will remain focused on growing its data and B2B influence. Anteriad’s B2B data is made up of full-funnel demand...
by Kelly Lindenau | Apr 4, 2022 | Industry News
BuySellAds (BSA), a mutually beneficial ecosystem for publishers and advertisers, is joining forces with OneScreen.ai, a SaaS-enabled B2B marketplace provider for out-of-home (OOH) advertising, to offer OOH advertising opportunities to its clients. BSA helps...
by Kelly Lindenau | Apr 4, 2022 | Financial News
BoostUp.ai, a revenue intelligence and operations platform, secured $28.5 million in Series B funding, bringing its total capital raised to more than $40 million. The round was led by NGP Capital with existing investors Canaan, Emergent and BGV, in...
by Brian Kavanaugh, Bynder | Apr 4, 2022 | Demanding Views
In most marketing departments, the process for creating, sharing and publishing content hasn’t really changed over the last decade. But customer expectations have. Today’s audiences expect a seamless digital experience (DX) combined with an engaging brand...
by Christina Cargulia | Apr 4, 2022 | Solution Spotlight
Scratchpad, Inc. is a revenue team workspace that specializes in managing sales teams’ daily tasks. The company announced the availability of the first inbox and deal alert system built for salespeople to cut through the clutter of notifications, often sent...
by Christina Cargulia | Mar 31, 2022 | Industry News
Digital business consultancy Huble Digital Group acquired bubblebridge interactive GmbH, one of the top German HubSpot Solutions Partners. The company isbased in Munich, Germany which ultimately expands Huble’s European business, adding to the...
by Kelly Lindenau | Mar 30, 2022 | Industry News
Mediafly, a revenue enablement and intelligence platform, released its complete Revenue360 suite, which consists of four solutions designed to serve as a “command center” that enables revenue teams to coach, assess, predict and interact with audiences more...
by Kelly Lindenau | Mar 30, 2022 | Industry News
HG Insights, a business technology intelligence platform, acquired marketing and sales intelligence tools provider Intricately, Inc. to help provide real-time visibility into a company’s cloud footprint and application tech stack. HG Insights’ proprietary...
