by Christina Cargulia | Mar 29, 2022 | Industry News
Drift, the Conversation Cloud company, launched its first-ever Drift Solutions Partner Tiers program to acknowledge top-performing partners and help clients connect with those that are well-suited to their needs. The program supports agency, consulting and system...
by Kelly Lindenau | Mar 29, 2022 | Industry News
TrustRadius, a research and review platform, integrated with Demandbase One, a go-to-market (GTM) platform, to enable B2B marketers and sellers to reach, target and engage in-market buyers who are actively researching them and their competitors on TrustRadius. The...
by Verity Jennings, Phrasee | Mar 28, 2022 | Solution Spotlight
Phrasee aims to enhance customer experiences by optimizing the language brands use across the buyer’s journey. The company’s AI-powered SaaS platform brings together natural language generation, machine learning and dynamic optimization. The launch of...
by Kelly Lindenau | Mar 28, 2022 | Industry News
Calendly, an online appointment scheduling platform, revealed new browser extensions for Chrome and Firefox to enable users to schedule meetings through LinkedIn messaging. Through the integration, Calendly seeks to optimize the scheduling experience and remove...
by Christina Cargulia | Mar 28, 2022 | Industry News
SalesboxAI, a Conversational ABM platform, announced the release of their new Demand Unit-centric system for B2B and ABM marketers. Operating AI-powered assistants, SalesboxAI discovers active, in-market demand units by reaching buying groups across its advertising...
by Kelly Lindenau | Mar 28, 2022 | Blog
While the digital marketing evolution was happening quickly prior to Covid-19, the pandemic accelerated the transition as the WFH landscape was mainstreamed and marketers had no choice but to target buyers with digital advertising. And while I fully acknowledge that...
by By Jon Miller, Demandbase | Mar 25, 2022 | Demanding Views
It’s time I come out and say something that you might find contradictory to my advocacy of account-based experience (ABX): Marketing qualified leads (MQLs) aren’t the enemy. In fact, they can even be used effectively alongside account-based metrics in a...
by Roman Aguila | Mar 23, 2022 | Industry News
Welcome back to Demand Gen Report’s CXO Conversations, a video interview series that provides our audience with insider access to C-suite executives from some of the top B2B brands, as well as the hottest companies in the martech community. In this episode, Host...
by Kelly Lindenau | Mar 23, 2022 | Blog
Keeping up with the changing buyer’s journey isn’t easy — but you already knew that. Aside from privacy concerns and cookie phase-outs, perhaps one of the most challenging elements is the rise of buying committees. With more than a third (68%) of buyers...
by Christina Cargulia | Mar 23, 2022 | Industry News
Intercom, a customer communications platform, launched two new tools — Surveys and Switch — that focus on delivering better customer service. In addition, the company released a next-generation Intercom Inbox. These technological advancements will increase...
by Christina Cargulia | Mar 22, 2022 | Solution Spotlight
Invoca is a conversation intelligence platform for revenue teams. The company’s no-code integrations library, which includes no-code versions of existing and new integrations for Google Analytics 4, Meta Conversions API and Slack, is designed to help revenue...
by Kelly Lindenau | Mar 21, 2022 | Industry News
PFL, a hybrid experience company, teamed up with Iterable, a customer experience platform, to provide users with the tools needed to orchestrate omnichannel direct mail campaigns. Iterable helps brands leverage all pieces of customer data to create individualized...
