B2B Marketers Take A Full-Funnel Approach To Webinars
Webinars continue to be a hot lead generation tool. According to DGR’s 2015 Content Preferences Survey, webinars remain among the top three types of content that buyers use to research purchases, with 75% saying they have viewed a webinar in the past 12 months.
Webinars are also one of the most productive content types when it comes to generating leads for B2B marketers. Approximately two-thirds (66%) of B2B marketers rank webinars as effective, according to the 2016 Benchmarks, Budgets, and Trends — North America report from the Content Marketing Institute and MarketingProfs. Webinars rank second to in-person events, which were cited as useful by 75% of marketers.
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