Act-On Software Launches Online And Social Media Tracking Tool

Published: July 3, 2012

Act-On Insight also helps companies optimize their blog, social networks and media channels. Businesses can garner valuable information from monitoring their own blogs and comparing them with those of their competitors. For example, marketers can see trends in blog topics and track the frequency and popularity of competitors’ blogs against their own, using this information to measure quantity and quality based on factors such as the number of reader comments.

Companies can use the tool to gain competitive insights across social networks like Twitter, Facebook and LinkedIn. For example, marketers can track metrics like activity and number of followers, and they can also measure the relevance of their social media content based upon criteria like reader amplification.

As more organizations turn to multimedia content such as video as a quick source of information, marketers also need to pay attention to this very important channel.  Act-On Insight is designed to help marketers actively track, measure and compare their YouTube channels with those of their competitors.  

“Small and medium-sized businesses (SMBs) struggle to keep up with the marketing resources and capabilities afforded larger enterprises,” said Atri Chatterjee, CMO, Act-On Software. “For them, Act-On’s marketing automation is an equalizer, leveling the playing field by enabling them to reach key audiences, including customers and prospects, faster and more effectively. Act-On Insight is an important new weapon in their arsenal.”

Get the latest B2B Marketing News & Trends delivered directly to your inbox!

“Measuring an organization’s online and social footprint can be incredibly hard,” said Ian Michiels, principal analyst at Gleanster Research. “Act-On Insight takes the online and social media dashboard to a new level by allowing marketers to benchmark their performance against peers. Eight out of ten organizations rank marketing measurement as a top three challenge in 2012. A big part of this challenge is identifying the context behind what measurements actually mean and how to translate them into actionable insights. By benchmarking how an organization compares to competitors, marketers can easily identify contextually relevant adjustments that help fine tune marketing strategy and improve effectiveness.”

B2B Marketing Exchange
B2B Marketing Exchange East
Campaign Optimization Series
Buyer Insights & Intelligence Series
Strategy & Planning Series