Latest In: B2B marketing

B2B marketing behavioral data big data CRM Data management David Lewis demand generation DemandGen International Jim lenskold Kenshoo Lattice Engines Nate Young Predictive Analytics Robert Bois
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As Big Data Evolves, B2B Marketers Focus On Data Management

The growth of Big Data has not gone unnoticed by B2B marketers. In an annual study from Infogroup…

Industry News February 19
Adele Revella B2B buyer personas B2B marketing content marketing mobile marketing President of the Buyer Persona Institute.
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B2B Buyer Personas Getting More Complex

While buyer personas are unique to each company, they all focus on the role each buyer has in…

Industry News February 12
B2B marketing cloud computing EVP of Cloud and Enterprise Microsoft CEO Satya Nadella
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Microsoft Names Cloud Strategist Satya Nadella As New CEO

Microsoft named Satya Nadella — the company's EVP of Cloud and Enterprise — as its new CEO and…

Industry News February 4
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