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Marketers Rethinking Campaigns By Doubling Down On Content, Interactive Formats

The latest results from a Lenskold Group marketing automation effectiveness study found 87% of marketers were less than very…

Industry News November 28
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When Online Offers Fail

By Tony Tissot, Senior Director Of Marketing, eTrigue The cause of the problem may be a failure to…

Demanding Views November 28
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Study Finds That Marketing Email Accounts For 70% Of Spam Complaints

The growing availability of spam-reporting tools is having a major – and negative – impact on marketing email…

Industry News November 27
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