ADVERTISEMENT

Latest In: Content Strategy

Contentstack Lytics
Target customer, buyer persona, customer behavior concept. Marketing plan and strategies. Personalization marketing, customer centric strategies. Businessman touching on screen to target customer.

Contentstack Acquires Lytics To Help Enhance Composable DXP

Contentstack, a composable digital experience platform (DXP), acquired Lytics, a real-time customer data platform, with the goal of bringing…

Industry News January 9
B2B marketing B2B sales
marketing

The Top 5 Most Important Topics To B2B Marketers

Staying ahead in B2B sales and marketing requires keeping up with the latest trends and strategies, but finding…

Feature December 31
PathFactory
Blog and website content management software interface, CMS technology, create and publish digital content on web, vector illustration concept with author headshot

Getting Back To Basics With B2B Marketing

As B2B buyer preferences continue to shift, it’s becoming clear that today’s content is losing its appeal. PathFactory’s…

Industry News November 22
B2B Marketing Exchange
B2B Marketing Exchange East
Campaign Optimization Series
Buyer Insights & Intelligence Series
Strategy & Planning Series