Latest In: Content Strategy

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Conductor Introduces AgentStack AEO Answer Engine Optimization Hologram Interface With AI Icons on Digital Tablet

Conductor Introduces AgentStack to Scale AI Search Visibility

Key Takeaways: Conductor’s AgentStack enables brands to scale AI-driven search visibility with turnkey agents and custom workflows. The…

News Brief April 30
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Why AI is the Ultimate Tool for B2B Event Marketers

Key Takeaways: AI allows marketers to repurpose single live events into extensive libraries of targeted content, significantly extending…

Feature April 29
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Gartner AEO B2B Buyers Evolution of search engine to answer engine optimization. AI overviews for search queries.

Win the AI Answer Engine or Lose the Buyer: Why CMOs Must Rebuild for AEO Now

For more than a decade, B2B marketing leaders optimized for search engines with a familiar playbook. Keywords, backlinks,…

Demanding Views April 24
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10 Lessons Learned at B2BMX 2026: Elevating Your B2B Marketing Strategy

B2BMX 2026 offered a wealth of insights and strategies for B2B marketers to navigate the ever-evolving marketing landscape.…

Blog March 17
2X AI Visibility Index AI authority signals AI visibility AI-driven research B2B marketing buyer discovery inverted discovery funnel marketing challenges vendor shortlists
2X AEO Discovery Human person and a modern robot using magnifying glasses to investigate a search bar in a collaborative digital hunt.

2X Survey Finds 96% of B2B Companies Are Invisible in AI Discovery

Key Takeaways: 96% of B2B companies are invisible in AI-driven buyer discovery, appearing only in late-stage queries. AI…

News Brief April 20
AI Discovery AI-Augmented Buyer artificial intelligence B2B buyers B2B marketing strategy buyer experience demand generation go to market strategy news story Pricing Strategy Revenue operations sales acceleration Sales Enablement
DGR Michael Smith AI Augmented Buyer

The 4 Actions CMOs & CROs Must Take to Catch Up to the AI-Augmented Buyer

Over the last 18 months, artificial intelligence (AI) has dramatically rewritten the rules of B2B purchasing— expanding competitive…

Demanding Views April 17
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5W PR Creative Finger Pointing at Marketing Concepts and Strategies in Modern Business Environment with Focus on Communication and Audience Engagement. Tessel

5W PR Launches Digital Growth Program Tailored to B2B Clients

Key takeaways:  5W PR’s program integrates PR, SEO, and content strategies to enhance B2B lead generation and brand…

News Brief April 16
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Orchestrate ABM Around Main Characters, Not Extras: Lessons from B2BMX

Key Takeaways: Target specific decision-makers and hidden stakeholders instead of relying on broad account-level outreach.  Eliminate sales latency…

Feature April 16
B2B Advocacy B2B buyers B2B Buying Journey B2B marketing strategy B2B Revenue Growth Buying Committee Influence Customer Advocacy Programs Customer Communities demand generation employee advocacy market intelligence Peer Proof Peer reviews Third-Party Proof
DGR Cynthia Ortiz Televerde The New Demand Engine Why Peer Proof Is Reshaping the B2B Buying Journey

The New Demand Engine: Why Peer Proof Is Reshaping the B2B Buying Journey

In B2B marketing, the most influential part of the buying journey is no longer the top of the…

Demanding Views April 14
ABM account-based marketing Agent Qualified Leads artificial intelligence B2B buyers B2B marketing buyer intent campaign optimization content strategy Coverage-Centric Strategy Demand Gen Report demand generation Demandbase Docket go to market strategy marketing operations marketing qualified leads NetLine revenue growth Sales Enablement
5 Lesson from 2026 COSeries Startup marketing funnel infographic for business strategy

5 Key Insights from the 2026 Campaign Optimization Series (#COSeries)

Key Takeaways: Demand Gen Report’s 2026 Campaign Optimization Series focused on marketing strategy that build trust across external…

Blog April 13
Acquia Acquia CMS AI content optimization AI driven insights AI-ready content CMS integration Conductor content creation content governance content strategy digital experience platform enterprise content teams marketing efficiency optimization tools search visibility
Conductor Partners With Acquia Collaborative Team Creating Digital Content: Editing, Writing, and Video Production for E Book or Online Publishing Platform

Conductor Partners With Acquia to Focus on AI Content Optimization

Conductor has formal entered into a partnership with Acquia, to integrate Conductor’s content creation and optimization capabilities directly into the Acquia…

News Brief April 9
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DGR MarTech Stensul Rachel Meranus

Stensul’s 2026 MarTech Outlook on AI and Agency Spend: The Demand Gen Report Interview with Rachel Meranus

The marketing technology landscape is undergoing a massive transformation, driven by the rapid integration of artificial intelligence (AI)…

Feature April 8
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