Demand Gen Report examines the technologies and trends that impact every member of the marketing team. Demand generation, content marketing and marketing analytics are among the 13 topic areas that we cover regularly throughout the year.
Identifying leads that are most likely to convert is key to a productive sales and marketing relationship. This section highlights strategies for accurately scoring leads as they enter the buying cycle, as well as the latest the tools to predict which leads are most likely to close.VIEW Lead Scoring
B2B marketers have become more data-driven as they strive to track marketing’s performance. This section highlights tools, functionality and solutions for gathering intelligence about the buyer’s journey and applying that knowledge to marketing campaigns.VIEW Marketing Analytics
As data-driven marketing becomes a focus for more B2B companies, the role of marketing operations is out front. This section takes a look at the role of marketing operations in developing best practices that focus on metrics dashboards, resource/asset management and other marketing automation toolsVIEW Marketing Operations