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Content Strategies

Relevant, targeted content is critical to engage prospects. This section highlights various messaging tactics throughout the buying cycle.

The 5 Content Trends That Will Shape 2024 Planning

As organizations start fleshing out their 2024 plans, their content marketing strategies are undoubtedly top of mind. Content can’t be treated as a one-and-done effort; instead, it should be treated as a living document that’s continuously evaluated and enhanced to meet the needs of B2B buyers. Debuts ‘1 Click’ CMS Integration, a video hosting solution, released a one-click CMS integration designed to help marketers create and publish event landing pages in one click. The new release leverages integrations with Webflow, WordPress and other headless CMS tools.

Stein IAS Announces Key Leadership Promotions

Stein IAS, a B2B marketing and advertising agency, promoted Craig Duxbury to Global President and Derek Stewart to Global Chief Operating Officer. These new appointments are in preparation for the agency’s next phase of growth, which includes offering its services on a global scale.

Cohora Aims To Fuel Customer Interactions With User-Generated Content

Cohora is designed to enable real-time customer interactions within a brand-owned customer network built on first-party data. Through Cohora, brands gain customer-to-customer and brand-to-customer conversations that generate authentic user content that promotes the brand and its products and allows customers to play a unique role in social commerce, product investments,…
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