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Content Strategies

Relevant, targeted content is critical to engage prospects. This section highlights various messaging tactics throughout the buying cycle.

Do More With Less: Scrappy Marketing Stories To Fuel Your Creative Engine

via GIPHY Here at Demand Gen Report, we’re constantly highlighting B2B marketing case studies of carefully and thoroughly planned out campaigns. These large ideas take a lot of time and effort from all aspects of the organization to come to life, but let’s face it, sometimes marketers just don’t have the time and bandwidth to develop large campaigns on top of large campaigns on a regular basis.

Data-Driven Strategies For Writing Better Titles & Headlines

This infographic from HubSpot shares insights into why perfecting headlines and titles is crucial to digital content today, while also providing data-backed tips and best practices for focusing on headlines to drive website traffic, engage web visitors and convert them into prospects.
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