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Content Strategies

Relevant, targeted content is critical to engage prospects. This section highlights various messaging tactics throughout the buying cycle.

Campaign Monitor Takes On Enterprise Email Marketing With Sailthru, Liveclicker Acquisitions

Campaign Monitor, an email marketing and automation provider owned by CM Group, announced it has acquired Sailthru, an experience management platform, and Liveclicker, a personalized email marketing solution, for an undisclosed amount. With these acquisitions, Campaign Monitor aims to expand its email marketing capabilities into the enterprise market, according to…
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