Content Strategies

Relevant, targeted content is critical to engage prospects. This section highlights various messaging tactics throughout the buying cycle.

Brandwatch Acquires BuzzSumo

Brandwatch, a social intelligence company, has announced it has acquired the popular content marketing and influencer identification platform BuzzSumo, bringing BuzzSumo’s technology to its global client base. Terms of the deal were not disclosed.

BuzzSumo Launches Question Analyzer For Content Production

BuzzSumo, a social media analytics and curation platform for content marketers, unveiled a new feature within its content discovery and insights platform that is designed to help content marketers search for questions being asked about topics that align to their business. The tool, called Question Analyzer, positions users to identify…

Study: Marketers Missing The Mark On True Engagement With Buyers

New research from Marketo shows that while marketers say they are “engaging” buyers, they are still lacking true engagement and executive support. In fact, 82% of marketers believe they have a deep understanding of who they’re trying to reach, but more than half of buyers (56%) disagree.

Why Is It So Hard To Create Personal Content?

I ask myself the above question far too often — and I go through A LOT of content while researching new story topics or potential news to share with all our loyal subscribers. Nothing upsets me more than coming across a “5 Innovative Ways To Boost Your Demand Gen Efforts” type E-book, in which these five “innovative” ways are blatantly specific features within the author’s main product offering.
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