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Content Strategies

Relevant, targeted content is critical to engage prospects. This section highlights various messaging tactics throughout the buying cycle.

True Influence Virtual Summit To Focus On Utilizing Machine Learning

True Influence, an intent-data-driven marketing technology company, announced its 2021 True Influence Summit: Accelerating Revenue Through Artificial Intelligence (AI), which will be held on April 14 from 12:00 pm to 2:30 pm ET. The Summit will address how organizations can use machine learning to turn B2B data, marketing and sales…

Balancing Internal Collaboration & Relevancy To Optimize Chat-Based Engagement

Chat-based engagement provides companies with a customizable platform that delivers more personalized customer experiences while streamlining operations, increasing cross-departmental communication and optimizing employee effectiveness. Designed to fuel demand generation, account-based marketing and sales while aligning internal teams, the continued shift to a fully digital world is boosting conversational marketing’s popularity,…

Mediafly Receives $25M Investment

Mediafly, a sales enablement and content management platform, completed a $25 million growth round of funding. The round was led by existing investors Boathouse Capital, which provided equity, and Sterling National Bank, which provided senior debt.
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