Content Strategies

Gong Forecast Aims To Deliver Sales Accuracy Based On Reality

Gong, a revenue intelligence platform for B2B sales teams, launched a reality-based sales forecast platform designed to deliver revenue predictability by providing a complete picture of deal health and pipeline risk based on customer interactions. Gong Forecast aims to help go-to-market teams increase productivity and efficiency.

June 21, 2022
Written by Christina Cargulia

Bizzabo Launches Enhanced Onsite Check-in Experience To Power In-Person Events

Bizzabo, an event experience operation system (OS), was made to power in-person, virtual and hybrid events. The company launched an updated onsite check-in solution designed to create an enhanced, data-driven experience to power in-person events.

Cisco Announces New Webex Integrations With Eloqua & Salesforce

Webex Webinars released new integrations with Eloqua and Salesforce to help marketers integrate webinars with their marketing automation and CRM platforms to gain a holistic view of a prospect’s journey and respond to leads faster.

June 15, 2022
Written by Christina Cargulia

Movable Ink Unveils AI-Driven Content Personalization Engine

Movable Ink, a content personalization provider, unveiled Da Vinci, an AI-driven content personalization engine designed to create a more meaningful approach to individualized content. Da Vinci leverages the power of AI to build, balance and navigate a map of a brand's catalog through editorial and promotional content across marketing programs…

June 15, 2022
Written by Kelly Lindenau

Splash Launches New Virtual & Hybrid Solution For Event Marketers

Splash provides event marketers and field marketing teams with the tools they need to design, create and execute virtual, in-person and hybrid event programs. Splash Studio is an all-in-one virtual event platform that aims to supply everything needed for virtual and hybrid event programs, from planning and marketing to event design,…

Folloze Launches Next Generation Of Buyer Experience Platform

Folloze, a B2B buyer experience platform, released its Buyer Experience Platform 3.0, which includes a new experience engine and several other key features to help unlock design tools and data insights to create content-rich, relevant experiences in a no-code environment.

June 8, 2022
Written by Kelly Lindenau

Pipedrive Launches Campaigns Feature To Enhance Product Functionalities

Pipedrive, a CRM software company, expanded its product suite with new marketing campaign management capabilities. Campaigns by Pipedrive is designed to bring sales and marketing into one revenue management platform so users can access every aspect of their email marketing campaigns in one location. This new functionality aims to provide…

June 6, 2022
Written by Christina Cargulia