Content Strategies

True Influence Virtual Summit To Focus On Utilizing Machine Learning

True Influence, an intent-data-driven marketing technology company, announced its 2021 True Influence Summit: Accelerating Revenue Through Artificial Intelligence (AI), which will be held on April 14 from 12:00 pm to 2:30 pm ET. The Summit will address how organizations can use machine learning to turn B2B data, marketing and sales…

March 12, 2021
Written by Kelly Lindenau

Insights From #B2BMX 2021: Refreshing Virtual Content & Landing Pages To Remix Client Experiences

As the second day of #B2BMX came to a close, attendees signed off with better insights into modern marketing and the best tools and tactics for success. Just under 3,000 attendees immersed themselves in Keynotes, Lunch & Learns and Breakout Sessions to learn how to set themselves up for success…

February 25, 2021
Written by Kelly Lindenau

Beyond B2B "Sales" Copy: New 3D Content Strategies that Achieve Maximum Revenue Impact

We live in an era of extreme marketplace noise. Brands have flooded acquisition channels with “sales” copy, making claims about their product features and potential returns. It’s become too easy for buyers to tune it all out.

February 12, 2021
Written by Gideon Thomas, Dealhub.io

Balancing Internal Collaboration & Relevancy To Optimize Chat-Based Engagement

Chat-based engagement provides companies with a customizable platform that delivers more personalized customer experiences while streamlining operations, increasing cross-departmental communication and optimizing employee effectiveness. Designed to fuel demand generation, account-based marketing and sales while aligning internal teams, the continued shift to a fully digital world is boosting conversational marketing’s popularity,…

February 3, 2021
Written by Kelly Lindenau

New State Of Remote Readiness Report: Sales Training & Enablement Need Improvement; Technology Must Keep Up

As the COVID-19 pandemic forced companies to adapt to a work-from-home model at the drop of a hat, revenue leaders struggled to unify their sales forces and keep them up to speed on the latest technology and training.

February 2, 2021
Written by Kelly Lindenau

Mediafly Receives $25M Investment

Mediafly, a sales enablement and content management platform, completed a $25 million growth round of funding. The round was led by existing investors Boathouse Capital, which provided equity, and Sterling National Bank, which provided senior debt.

January 29, 2021
Written by Kelly Lindenau

How We Achieved 99.999% Customer Retention  During The Pandemic

Achieving customer retention, especially during a pandemic, is riddled with speed bumps. As a customer success manager, there are hurdles to jump through and one must be on the lookout to pump the brakes or maneuver carefully to keep the cargo intact.

January 25, 2021
Written by Greg Luciano, Contentstack