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Content Strategies

Relevant, targeted content is critical to engage prospects. This section highlights various messaging tactics throughout the buying cycle.

Gong Forecast Aims To Deliver Sales Accuracy Based On Reality

Gong, a revenue intelligence platform for B2B sales teams, launched a reality-based sales forecast platform designed to deliver revenue predictability by providing a complete picture of deal health and pipeline risk based on customer interactions. Gong Forecast aims to help go-to-market teams increase productivity and efficiency.

Movable Ink Unveils AI-Driven Content Personalization Engine

Movable Ink, a content personalization provider, unveiled Da Vinci, an AI-driven content personalization engine designed to create a more meaningful approach to individualized content. Da Vinci leverages the power of AI to build, balance and navigate a map of a brand's catalog through editorial and promotional content across marketing programs…

Splash Launches New Virtual & Hybrid Solution For Event Marketers

Splash provides event marketers and field marketing teams with the tools they need to design, create and execute virtual, in-person and hybrid event programs. Splash Studio is an all-in-one virtual event platform that aims to supply everything needed for virtual and hybrid event programs, from planning and marketing to event design,…

Pipedrive Launches Campaigns Feature To Enhance Product Functionalities

Pipedrive, a CRM software company, expanded its product suite with new marketing campaign management capabilities. Campaigns by Pipedrive is designed to bring sales and marketing into one revenue management platform so users can access every aspect of their email marketing campaigns in one location. This new functionality aims to provide…
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