Content Strategies https://www.demandgenreport.com Fri, 10 Jul 2020 15:48:10 -0400 en-gb Tegrita Announces Partnership With Fabl https://www.demandgenreport.com/features/news-briefs/tegrita-announces-partnership-with-fabl https://www.demandgenreport.com/features/news-briefs/tegrita-announces-partnership-with-fabl Tegrita Announces Partnership With Fabl

Tegrita, a martech consulting firm, has teamed up with Fabl, a content marketing, management and publishing platform, becoming Fabl’s first service provider. The strategic partnership is part of a broad “TegX” initiative, which aims to provide an innovative opportunity to combine institutional change and technology to help marketers reach revenue goals.

Through the partnership, Fabl customers in North America are positioned to maximize the value of the platform with customized setup, training designed to match specific business needs and advanced strategy development. Marketing teams will be able to work with Tegrita through 2-day customized setup and training workshops designed to help businesses develop strategies to guide their content creation process.

“Our work with Fabl surrounds the creative services required in every engaging marketing campaign,” said Rolly Keenan, CRO of Tegrita, in a statement. “Creating high-quality, highly engaging content without relying so heavily on outside creative agencies is at the core of why our partnership will make a big impact with clients. Results from organizations that currently leverage the Fabl platform are outstanding, and Tegrita’s dedication to connecting the platform to your overall strategy and operations is exactly what TegX is all about.”


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feed@demandgenreport.com (Michael Rodriguez) News Briefs Wed, 24 Jun 2020 17:16:51 -0400
Why RFPs Are The Missing Piece To Your Marketing Strategy https://www.demandgenreport.com/features/demanding-views/why-rfps-are-the-missing-piece-to-your-marketing-strategy https://www.demandgenreport.com/features/demanding-views/why-rfps-are-the-missing-piece-to-your-marketing-strategy Why RFPs Are The Missing Piece To Your Marketing Strategy

/In a recent study involving 500 companies, nearly half of marketing and sales leaders said that responding to Requests for Proposals (RFPs) takes time away from more important activities.

Yes, RFPs are time-consuming. However, research from the RFP Response Management Benchmarks & 2020 Trends report shows that RFPs account for up to 41% of total sales revenue. They also impact customer retention, which makes up 39% of RFP-sourced revenue.

Also, RFPs aren’t going away any time soon: 63% of survey respondents expect to answer more RFPs this year than last year.

Rather than avoiding them, marketing and sales teams should embrace RFPs and view them as jet fuel for revenue growth.

Here are four research-backed ways organizations can speed up their RFP process and ultimately win more revenue.

1. Designate A Single RFP Owner

Organizations with a dedicated owner of the proposal process generally submit more RFPs and have a more optimistic mindset. Research shows that organizations with a dedicated proposal individual or team are 9% more likely to feel their process is efficient, 5% more likely to complete more RFPs, and 8% more likely to be “very satisfied” with the quality of their RFPs.

A much-asked question is who should own the process? Many RFP processes are either owned by a dedicated proposal team or by an individual (45%). If there’s no dedicated role in your organization, sales teams are a natural fit. Next to proposal managers, they are the second-largest group of owners, with 17% of sales respondents reporting responsibility for managing RFPs. Marketing teams make up a significantly smaller percentage of owners at 2%.

While sales ownership makes sense for some organizations, there can be drawbacks. Sales teams tend to track RFP metrics less consistently. Plus, they spend less than five hours writing answers on average, which research shows is not conducive to achieving a high win rate.

Since sales team members are often the recipients of RFPs, their organization must provide a system to help efficiently handle the process by:

  • Establishing a way to manage the intake (your CRM may be the best option);
  • Create a clear process for deciding which bids to take on, based on the likelihood of winning; and
  • Providing a single system for tracking the progress of RFP projects.

2. Invest In Tools

The right tools can significantly improve and speed up the response process. Tapping into technology is an efficient way to improve submission rates without needing to increase headcount.

The study found those who use RFP software respond to an average of 152 RFPs annually, while those without responding to only 103. They also indicated that they’re more likely to increase the number of responses they submit next year, in comparison to those without a dedicated platform.

Only 18% of sales teams use RFP software—and 27% state that they don’t need one. For those who don’t use an RFP response solution, their reasons were lack of budget or a belief that their current tools work adequately.

While these are fair objections, it’s worth noting that RFP technology can also encourage better collaboration between teams. Since working with internal subject matter experts on RFPs was called out as a top pain-point among most organizations, it is a problem worth solving.

3. Measure What Matters

There is a positive relationship between tracking revenue metrics and the percentage of RFPs won. Over half of those who consistently track RFP revenue have win rates of nearly 70%. Meanwhile, over a third of those who don't track RFP revenue have win rates of just 40%.

However, if you’re only tracking RFP revenue, you are likely shortchanging your process. Less than one-third of survey respondents track baseline metrics, such as the number of submissions made, response timelines and employee sentiment—all of which correlate with better outcomes.

To improve RFP performance, companies should take a deeper look at:

  • Win rates and revenue influenced or sourced from RFPs;
  • Submission rates;
  • The time required to complete an RFP; and
  • Employee satisfaction.

This will help pinpoint which factors impact success; submission rates, short deadlines, or employee morale.

4. Spend Time Writing Quality Answers

Marketing is often needed to finesse messaging in the RFP submission process. And research shows the more time you spent writing, the better your chance of winning bids.

Companies with 80-99% win rates are 6% more likely to spend 61 or more hours, on average, writing RFPs. Groups that have a higher percentage of RFP revenue are also 7% more likely to spend at least 41 hours per RFP.

Providing more time for writing may mean that companies need to find efficiencies elsewhere in their process. One of the best ways to do this is by building a library of pre-written content that can be easily searched. This will help your teams easily find quality answers, which can be reused again and again.

The right tools, people and processes in place will help your team more effectively handle RFPs and, ultimately, win more bids.

Learn what other RFP obstacles most companies experience, and pick up top tips to overcome them, by downloading the full free report.


Zak Hemraj is the CEO and co-founder of Loopio, a Toronto-based technology company that helps enterprises supercharge their responses to RFPs, DDQs and Security Questionnaires. With Loopio, companies can empower their teams to respond faster, improve response quality, and win more business. Loopio is one of Canada's fastest-growing tech startups. It was ranked as the 13th fastest growing company on the 2019 Deloitte Technology Fast 50™ list and selected twice as one of LinkedIn's Top Startups in Canada.

 

 

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feed@demandgenreport.com (Zak Hemraj, Loopio) Demanding Views Fri, 19 Jun 2020 20:12:43 -0400
4 Ways To Optimize Your Business Strategy During Covid-19 https://www.demandgenreport.com/blog/a/4-ways-to-optimize-your-business-strategy-during-covid-19 https://www.demandgenreport.com/blog/a/4-ways-to-optimize-your-business-strategy-during-covid-19 4 Ways To Optimize Your Business Strategy During Covid-19

With the advent of social distancing and work-from-home policies, the B2B industry has experienced an abrupt — but not unforeseen — digital-only reality. As a result, companies need to shift toward maintaining business operations, inspiring buyer confidence by adapting their strategies to stay relevant in their target markets virtually.

Gartner, a research and advisory firm, recently hosted a webinar titled, “Leading Through Covid-19: Adapting B2B Digital Marketing Strategies to Build Confidence,” to address common questions B2B marketing teams may have about operating during the pandemic. I had the opportunity to sit in on their webinar and found some of their approaches to a digital marketing strategy interesting.

I believe these four major strategies would be worth a look for any B2B company looking to go digital:

  • Adaptability and transparency;
  • Customer control;
  • Cost management; and
  • Digital channel optimization.

Be Transparent With Your Message

Addressing buyer concerns is a key challenge for B2B companies, with many marketers questioning their ability to pivot strategies under turbulent conditions.

Cody Zacks, a Gartner Team Manager, recommends addressing challenges and pain points directly, by providing buyers with valuable information and defining a transparent channel strategy to reach them where they are.

“You know your customers; you’ve already built out customer profiles with steady rate times,” Zacks explained. “Answer those questions ahead of time. Save them time and show them you that you are thinking about their needs.”

By anticipating buyer questions, remaining transparent about your business’ struggles and explaining how it impacts them, businesses can apply relevant and empathetic messaging on the right channels. Whether it’s emails, company websites, Linkedin and/or Facebook, you can reassure buyers that you are stable and on their side.

Let Buyers Take The Wheel

Marketers might be tempted to promote their services and features as the end-all-be-all. However, buyers are already exposed to an oversaturated market with other businesses vying for their attention. To avoid overwhelming your target market, Rees recommends giving your buyers control.

“We want to ensure that our customers aren't overwhelmed by too many options,” Kyle Rees, a Director and Team Manager at Gartner, stated. “We want to make sure that they feel like they've arrived at their own decision, and that they're employing sound judgment to get there.”

I think this can be a great way to build consumer trust and alleviate any apprehension a buyer may have about investing in your product/service. Buyers prioritize credibility and accuracy when searching for businesses to partner with or services to use, so providing them with the insights they need to tackle these challenges in a product-agnostic way will help build that trust.

Installing guidance programs into company websites can help inform buyers how to use your service or why your business is the best fit for them. By allowing the buyer to decide on a service or product of their own volition, your business can position its strategy as consumer-centric and close deals.

Optimize Digital Content To Manage Costs

Now is the time to optimize your digital assets to ensure you’re getting the most bang from your buck.

“How do you evaluate your current marketing mix?” Zacks asked. “Identify what's working well, but make sure that the decisions that you're making are reinforcing the idea that the buyer still has everything they need to build trust and make their way down the purchase funnel.”

Look at your business strategy as a whole and try to simplify it. Are all your digital assets essential to your sales funnel? If so, Zacks recommends simplifying the repetitive processes and highlight the assets that can produce results in the short term. Don’t be afraid to remove excess parts of your marketing strategy either. Continue to evaluate all digital assets and only work with top-performing content to ensure you’re utilizing your time and money for the right strategies.

Get Social

Social channels are just as essential as email and display ads. Businesses that analyze inbound and outbound traffic on their social channels can identify and emphasize important data and trends relevant to their business strategy.

“There are two different ways that you want to look at your social channels,” Zacks explained. “Yes, you want to look at the interaction numbers. That's going to show you kind of just how much people are engaging with your content. You also want to look at how much traffic you're actually getting from each of your social channels.”

Optimize your social channels by determining which types of content/messaging are driving traffic and what isn’t resonating with your audience. The experts noted that individual social channels can build brand awareness and brand trust through compassionate posts.

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feed@demandgenreport.com (Michael Rodriguez) Blog Wed, 13 May 2020 13:39:58 -0400
Clear Your Schedule And Enjoy #B2BMX From The Comfort Of Your Home https://www.demandgenreport.com/blog/a/clear-your-schedule-and-enjoy-b2bmx-from-the-comfort-of-your-home https://www.demandgenreport.com/blog/a/clear-your-schedule-and-enjoy-b2bmx-from-the-comfort-of-your-home Clear Your Schedule And Enjoy #B2BMX From The Comfort Of Your Home

Your inbox is probably flooded with virtual event and webinar invitations now that in-person events are on hiatus. I’ve even had conversations with people who said “webinar fatigue” is a real thing, and I couldn’t agree more. However, on the bright side, these virtual events — when done right — are super helpful and provide a great source of inspiration as we navigate through this new reality we’re in.

That’s why Demand Gen Report decided to join the club and offer as much guidance for our audience and help them keep the engagement engine running within their organizations. We actually pride ourselves on maintaining this mindset for all of our content, live events and virtual events — pre-, during- and post-COVID. With that said, we recently launched a very special, two-day event featuring some of the best presentations from our recent B2B Marketing Exchange in a virtual environment.

The “Best of #B2BMX” happened earlier this week, and lucky for you, the content is now available on-demand to all registrants. There's an impressive lineup of keynotes from industry experts, case studies of real-world success stories from your peers, informative lunch & learns and breakouts within three tracks that will provide educational insights and tactical takeaways around content, ABM and demand generation. These sessions are some of the top-rated presentations from the February event in Scottsdale, as well as some new content that we developed just for this virtual event. 

We've got more than 25 sessions on deck, including four of our top-rated keynotes featuring Todd Henry, Tamsen Webster, Carmen Simon and Pam Didner. Plus, Mark Bornstein, VP of Marketing at ON24, presented a brand-new keynote to kick off the event. Here’s a quick overview:

  • What Now? How And Why Marketers Are Responding To A Virtual World
    Presented by Mark Bernstein, ON24
    In this session, Mark will uncover how digital experiences re-cast the buyer’s journey; keys to keeping digital audiences engaged; creating curated content experiences; and turning digital engagement into actionable data.
  • The Neuroscience Of Memorable Messages
    Presented by Carmen Simon, Corporate Visions
    Carmen will share some fascinating methods for transforming your brand and messaging into something worth remembering during this session. Check it out to learn how the brain processes information, how to convert neuroscience insights to craft content and campaigns that drive attention and inspire action. 
  • How AI Is Already Impacting Every Stage Of Buyer Engagement…And What Sales & Marketing Teams Need To Know About Its Immediate Impact
    Presented by Pam Didner, Relentless Pursuit LLC
    Check it out to learn how AI impacts the sales and marketing landscape; how to use AI applications to improve engagement, offers, and sales qualification; and how to connect the dots between the AI and your jobs.
  • Getting The Green Light: How To Build Messages People Say ‘Yes’ To
    Presented by Tamsen Webster
    During this keynote, Tamsen will explain how to get your team, your clients and the market to say “YES” to your ideas … as well as share helpful insights on how to organize your content so it feels like a story and keeps clients hanging on to every word.
  • Tackling B2B’s Creativity Problem: How To Find Moments Of Brilliance In Everyday Chaos
    Presented by Todd Henry
    In this session, author Todd Henry will share practical tactics to help bring your best creative ideas to the table every day. He’ll explain the three kinds of work that all creative pros engage in, the four kinds of stimuli that lead to brilliant ideas and more. 

That’s JUST the keynote lineup. But like I said, the Best of #B2BMX hub is packed with awesome case studies, lunch & learns, breakout sessions and helpful resources! This is ONE virtual event you won’t want to miss. Check it out here. 

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feed@demandgenreport.com (Klaudia Tirico) Blog Fri, 10 Apr 2020 14:33:44 -0400
HubSpot Launches CMS Hub To Streamline Website Management https://www.demandgenreport.com/features/news-briefs/hubspot-launches-cms-hub-to-streamline-website-management https://www.demandgenreport.com/features/news-briefs/hubspot-launches-cms-hub-to-streamline-website-management HubSpot Launches CMS Hub To Streamline Website Management

HubSpot, a marketing and sales growth platform, has launched CMS Hub, a new content management system designed to simplify website maintenance, allowing users to create personalized website experiences for their audiences.

The CMS Hub aims to provide site-wide editing accessible by employees of any department, strong security to create a safe browsing experience and a partitioning feature for asset management. These features intend to help growing businesses focus less on data management and more on optimizing their target audience’s experience.

The platform features different tiers designed to provide various degrees of help depending on the business’ needs.

The CMS Hub Professional tier centers around maintenance and design, providing:

  • Updates that allow for easy website management;
  • SEO recommendations to drive website traffic and generate leads; and
  • Built-in CRM and Conversation tools for desired customer experiences.

CMS Hub’s Enterprise tier includes the Professional tier’s features, plus the ability to:

  • Control who has access to specific features on the website;
  • Build personalized websites using customer data; and
  • Manage multiple domains simultaneously.

"Marketers at growing companies have a lot of things to think about — their CMS should not be one of them," said Angela DeFranco, Director of Product Management at HubSpot, in a statement. "Most CMS platforms available today make website management more complicated and painful as time goes by. They put a limit on what's possible. They have a ceiling. But rapidly scaling companies don't. I'm delighted that with CMS Hub, we're offering users a powerful system that removes unnecessary gatekeepers, democratizes the web management process, and makes it easy for them to execute their boldest ideas."

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feed@demandgenreport.com (Michael Rodriguez) News Briefs Wed, 08 Apr 2020 12:11:21 -0400
Craftom.io Launches Hyper-Customization Program For Unique Gifting & Mailing https://www.demandgenreport.com/features/solution-spotlight/craftom-io-launches-hyper-customization-program-for-unique-gifting-mailing https://www.demandgenreport.com/features/solution-spotlight/craftom-io-launches-hyper-customization-program-for-unique-gifting-mailing Craftom.io Launches Hyper-Customization Program For Unique Gifting & Mailing

Craftom.io is a gifting and mailing platform that offers hyper-customization services for physical gifts, mailers, and messages using logos, text and photographs.

FEATURES/FUNCTIONALITY

The hyper-customization service aims to provide:

  • Personalized, wax-sealed messages with every order;
  • Hyper-customization at scale: send one to 500+ personalized gifts/mailers at a time;
  • The ability to ship gifts right to your location or recipients’ doorsteps;
  • Hosting for internal products on Craftom platform and warehouses;
  • 24 to 48-hour turnaround on all single-unit orders (1-2 weeks for bulk orders);
  • Monthly reports and monitoring, with management safeguards available; and
  • CRM tracking and recording with Salesforce, HubSpot and Microsoft Dynamics plugins.

TARGETED USERS

Account-based marketers, demand generation marketers, business development and sales executives at startup and mid-market companies who see the value in integrated, multichannel outbound and are seeking a tactile sending platform.

COMPATIBILITY

The Craftom.io platform offers plugins to Salesforce, HubSpot and Microsoft Dynamics.

The platform can create new contacts and update existing contacts in the CRM. This also includes CRM Integration and custom platform build-out capabilities

DELIVERY/PRICING MODELS

A $20,000 minimum gift/mailer purchase with 10- & 25-unit minimums on most products. The pricing on most products is determined via volume-based pricing.

This comes with 365 days for fulfillment, the right to refill products at any time and a minimum $15,000 annual re-up.

COMPETITIVE POSITIONING

Craftom.io specializes in the hyper-customization gifts, mailings and packaging can be customized with different logos, texts and photographs – whether sending one or 1,000 units at a time.

This provides startup and mid-market brands with a “big brand feel,” making it easy to send hyper-customized, highly unique, high-quality gifts and mailers on-demand.

CONTACT

Craftom.io
635 Atando Ave.
Charlotte, NC 28206
(704) 324-9046

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feed@demandgenreport.com (Michael Rodriguez) Solution Spotlight Wed, 01 Apr 2020 13:24:48 -0400
Uberflip Partners With Demandbase To Launch Content Personalization App For ABM https://www.demandgenreport.com/features/news-briefs/uberflip-partners-with-demandbase-to-launch-content-personalization-for-abm https://www.demandgenreport.com/features/news-briefs/uberflip-partners-with-demandbase-to-launch-content-personalization-for-abm Uberflip Partners With Demandbase To Launch Content Personalization App For ABM

Uberflip, the cloud-based content experience platform (CEP), has partnered with Demandbase, the account-based marketing (ABM) company, to release an app within Uberflip’s CEP designed to allow marketers to personalize content at scale for ABM campaigns.

According to a recent Uberflip survey, ABM marketers agree segmented content can be extremely effective, it can be difficult to scale. The Demandbase app aims to eliminate that problem and puts ABM marketers in the drivers’ seat by enabling them to:

  • Combine visitor, intent and account data to personalize the destination;
  • Filter the destination to reveal relevant content for an account;
  • Leverage personalized messaging for each account; and
  • Swap prospects’ logos to better brand each account experience.

“One of the biggest challenges with creating ABM campaigns at scale is the content,” said Yoav Schwartz, CEO of Uberflip, in a statement. “Whether you’re lucky enough to have a team of writers to create new content for ABM or not, an amazing way to deliver personalized content is by curating a collection for the intended audience. With the Uberflip and Demandbase app, marketers can build ABM destinations in minutes by selecting content from their library and packaging it into a personalized experience for target accounts.”

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feed@demandgenreport.com (Marjorie Romeyn-Sanabria) News Briefs Thu, 26 Mar 2020 11:37:17 -0400
Bridging The Gap Between Physical & Digital: 5 Tips To Get Started https://www.demandgenreport.com/blog/a/bridging-the-gap-between-physical-digital-5-tips-to-get-started https://www.demandgenreport.com/blog/a/bridging-the-gap-between-physical-digital-5-tips-to-get-started Bridging The Gap Between Physical & Digital: 5 Tips To Get Started

Even though now is an optimal time to talk about how to take physical engagement into the digital world, having a connection between online and offline interactions should be top-of-mind for marketers no matter the time or situation.

So how do you get your audience to engage with you virtually the same way they would at a trade show or roundtable event? By delivering engaging and interactive content, of course! With the amount of technology available to marketing and sales teams today, bridging this gap is easier than ever.

Here are some quick-hitting tips from experts to get started:

1. Encourage On-Camera Webcasts and Virtual Meetings

1facetime

“All the web platforms available now can support video content and streaming,” said Jeff Pedowitz, President and CEO of The Pedowitz Group. “I have seen marketers start to encourage more audience participation for those people that are willing since a lot of people still don't like to turn on their cameras on when they’re not actually an event. For those who want to do that, it makes it more personal. And at a minimum, the webinar presenters should turn their camera on. Turning on the camera makes it a lot more personal versus someone talking into a PowerPoint slide.”

2. Keep Virtual Content Short

1short

“Slowing down the pace of the content and break it up so it's a lot more interactive,” said Pedowitz. “We've seen short-burst sessions — let's say, on a five-minute topic — and then a Q&A for five minutes, and repeat. Very few people just have the time to sit through webinars for an hour, so that's why it's important to make it in smaller pieces and then have it available for consumption so people can view the content on-demand.”

3. Make Webinars Interactive

 

1talkshow3

“The idea of a webinar as a talking PowerPoint has changed a lot,” said Mark Bornstein, VP of Marketing at ON24. “Webinars have completely transformed and brands are creating incredible experiences that are much more engagement-driven than ever before. Webinars are becoming more like TV experiences than PowerPoints, and many don’t have slides. We see people creating programmings such as talk shows, coffee talks and panels. I always push out a poll, for example, before I even show my first slide when I do webinars.”

4. Try Video

1video

“There have been a lot of publishers researchers that have been saying video is really going to come back very heavily for marketers in 2020,” said Pedowitz. “One thing that I would tell folks is when you're going to start doing video, spend $15 to get yourself a decent background. A lighting set will cost like $40 off of Amazon. The visual, when you are doing video, is going to make a huge difference. You can even get so much quality doing a video on your iPhone — it's not a hard set-up. You can do this very economically and still maintain quality.”

5. Recycle Your Content For Other Channels

1recycle

"Marketers are feeling increased pressure to create more with less,” said Alicia Esposito, Senior Content Strategist at Content4Demand. “At the same time, their budgets are more squeezed than ever and for whatever budget they do get, they must prove the value of their investments. Digital and live events are a tremendous investment for any brand, but they also provide big value — that is, if you put some work in. Agendas and sessions, at least best-in-class ones, are developed using buyer insights and feedback around key triggers, pain points and priorities ... the making of compelling content! Sadly, most organizations leave this amazing insight with the live event — a lot of latent value that they can't explore or fully realize. Marketers have the opportunity to reuse and repurpose event content — either through quick-turn, high-impact means (think trimming sessions into social clips for Facebook, Twitter and Instagram) or more strategic, long-form content, such as filtering out key trends/takeaways into a big rock E-book featuring your speakers as "key influencers." There are so many opportunities to recreate the magic, so to speak, and transforming a few days or one-day event into a week- or months-long campaign.”

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feed@demandgenreport.com (Klaudia Tirico) Blog Wed, 18 Mar 2020 17:26:09 -0400
Sparq Aims To Help Uncover & Translate Actionable Customer Insights https://www.demandgenreport.com/features/solution-spotlight/sparq-aims-to-help-uncover-translate-actionable-customer-insights https://www.demandgenreport.com/features/solution-spotlight/sparq-aims-to-help-uncover-translate-actionable-customer-insights Sparq Aims To Help Uncover & Translate Actionable Customer Insights

Sparq is a customer insights platform from Vision Critical that is designed to uncover actionable customer experience data. The solution aims to uncover and translate customer attributes — such as motivation, preference and beliefs — into actionable data points that deliver value and improve customer acquisition, retention and satisfaction.

FEATURES/FUNCTIONALITY

As a cloud-based CXM SaaS platform, Sparq leverages a relationship-based approach to uncover actionable earned data. By progressively profiling the customer at every interaction, the solution intends to help organizations gain richer customer insights in an environment of trust and transparency. Features include surveys, conversation forums, integrations and analysis & reporting.

TARGETED USERS

Sparq’s targeted users are insights professionals, product teams, patient experience teams and C-suite executives across most industries with focus on healthcare, tech, retail, CPG, media and financial services.

COMPATIBILITY

Sparq can help organizations exchange information between data sources and enable powerful, custom workflows to better target and understand customers. The high-performance, open APIs and connectors integrate Sparq with systems of record such as DMPs, CDPs, CRMs, or others to augment customer data and extend functionality.

DELIVERY/PRICING MODELS

The solution is catered to the user and their business needs. Please contact learnmore@visioncritical.com for pricing. 

CURRENT CLIENTS/PRICING MODELS

The Sparq platform is for any company that seeks to leverage insights to improve the customer experience. Current clients include BuzzFeed, LinkedIn, GoDaddy and VMware.

CONTACT

Vision Critical HQ

176 Yonge St
6th Floor
Toronto, ON
M5C 2L7 Canada

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feed@demandgenreport.com (Klaudia Tirico) Solution Spotlight Tue, 17 Mar 2020 16:51:36 -0400
Video Can Provide A Vital Trusted Source Of Information In A Crisis https://www.demandgenreport.com/features/demanding-views/video-can-provide-a-vital-trusted-source-of-information-in-a-crisis https://www.demandgenreport.com/features/demanding-views/video-can-provide-a-vital-trusted-source-of-information-in-a-crisis Video Can Provide A Vital Trusted Source Of Information In A Crisis

/As concerns about the coronavirus and its impact on business around the globe continue to ramp up, it’s never been more obvious that establishing sound business continuity plans is crucial.

In many ways, “business continuity” really is just another way of saying keeping the lines of communications open. And doing so on all levels … to customers, to suppliers, to partners and to employees.

A big part of that is communications delivered digitally, especially video.

As Gartner wrote earlier this month, COVID-19 has the potential to be as disruptive “to an organization’s continuity of operations as a cyber intrusion or natural disaster.” The health crisis, it said, should serve as “a wake-up call to organizations that focus on daily operational needs at the expense of investing in digital business and long-term resilience.”

We’ve already seen, during this crisis, how important information that comes from a “single source of truth,” can be. Misinformation — ranging from scams online to less-than-transparent communications from officials globally — has created confusion and, in many cases, anxiety.

Since the beginning of March, the cadence of industry event cancellations has accelerated, throwing companies’ travel — and sales meetings calendars – into turmoil. But, for a company conversant in video streaming, those cancellations can be opportunities to offer more engaging virtual meetings with interactive demonstrations of technology and product. And, customers can be given a digital record of the meeting to share with others in their company.

Closer to home, having a video link internally that allows core management to communicate with staff can help maintain focus during stressful times, leverage institutional knowledge and provide a touchpoint for employees that may be working remotely for the first time (nearly 50% of American businesses now have remote-work policies, according to a recent survey by Willis Towers Watson).

Adopting a video strategy can help event companies supplement offline offerings with online content by live streaming conference tracks and by publishing videos on websites and social media. They also can make that content available on-demand as soon as they happen. Brightcove’s video platform, for instance, can scale to live-stream some of the biggest events in the world, including sports, political elections, and industry conferences.

In Italy, the government has closed all stores but food markets and pharmacies in reaction to COVID-19. But most retailers already were suffering from reduced foot traffic. It’s been a boon for online retailers, as consumers have opted to go online rather than go out to shop. Both brick and mortar retailers with an online presence and dedicated eCommerce sites can benefit from using online video to promote, display and explain their wares. Some, are using video to stream live events, like the Hugo Boss fashion show.

As more communities consider quarantines to help flatten the curve of the virus’s spread, lifestyle and wellness brands can leverage their engagement with at-home customers, helping to spike signups and video usage.

Short of quarantine, experts are suggesting that social isolation also could slow the spread of the virus. And, it’s apparent that people are spending less time away from home. Some governments have banned or at least warned against, large gatherings. It is also a time that government agencies are being asked to communicate with citizens on a nationwide basis. But there are smaller governmental bodies, towns, counties and the like, that also need to reach out to their communities. Live streaming video from officials can provide that trusted source of information that can be critical in a crisis.

During any unexpected situation, brands and organizations need a business continuity plan that includes engaging and informing their customers and employees through offline and online channels.

Brightcove, in an effort to support the business community and to limit disruption where possible, is offering 50 free hours of HD Live for 90 days. If you’d like to learn more about this offer, visit our page here.


Jim O’Neill, is Brightcove’s Principal Analyst, a journalist with more than 30 years of experience, including more than 10 years in the online video space as a writer, editor and analyst.

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feed@demandgenreport.com (Jim O’Neill, Brightcove) Demanding Views Fri, 13 Mar 2020 09:35:37 -0400