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Content Strategies

Relevant, targeted content is critical to engage prospects. This section highlights various messaging tactics throughout the buying cycle.

Kapost Releases Content Calendar App For Eloqua Users

Kapost announced an editorial calendar app for Eloqua users, enabling them to view their email and campaign activities on monthly and quarterly calendars directly within the marketing automation platform. The free Kapost Calendar App Beta, which will be available in late June to all Eloqua 10 users, offers two views:…

Killer Content Is Interactive, Educational and Inspirational

Whether it is a playful infographic or a more serious thought leadership piece, the common threads of all of the winners of the Killer Content Awards is that they connect with their audiences in ways that are meaningful and measurable. Any great campaign begins with clearly established objectives — help…

Content Curation Success Hinges On Objectivity, Bridging Information Gap

Content curation is often described as a product of the Digital Age, but earlier forms of news aggregation were already being practiced in the early 90s. “Content curation has been around for years,” explained Michael Kolowich, CEO of KnowledgeVision. “But the evolution of it as a thought leadership, expertise-establishing marketing…

B2B Content2Conversion Takeaway: Great Content Requires Empathy

 B2B buyers not only have to connect with buyers through engaging content, but they have to anticipate their future needs. That was one of the key points made by Lee Odden, CEO and Founder of TopRank Online Marketing in a session at the B2B Content2Conversion Conference hosted by Demand Gen…
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