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Content Strategies

Relevant, targeted content is critical to engage prospects. This section highlights various messaging tactics throughout the buying cycle.

Study Finds More B2B Spending On Content Marketing Programs

Virtually all B2B marketers now engage in content marketing, and the use of various content formats is up across the board, according to a new study. The 2013 B2B Content Marketing study, conducted by the Content Marketing Institute and MarketingProfs, and sponsored by Brightcove, surveyed more than 1,400 marketing professionals.…
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Interactive Content Platforms Gaining Popularity As Marketers Look For New Engagement Paths

With more messaging being received and content being consumed on mobile devices, marketers are increasingly investing in tools that allow them to engage buyers across channels and platforms. Recent statistics identify the reasons for this trend: According to Demand Gen Report’s 2012 Content Preferences Study, 84% of executives indicated they…
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Study: Most B2B Organizations Still Take Hit-Or-Miss Approach To Messaging

Many B2B sales and marketing organizations still exhibit a serious lack of alignment when it comes to messaging and content, according to a recent survey of more than 730 sale and marketing professionals. The study, conducted by Corporate Visions, Inc., included questions about messaging, content and tools development within B2B…
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Presentation: B2B Content Marketing Trends 2012

IDG Enterprise recently released the results of its 2012 Content Marketing Trends study. With more than 740 responses from B2B marketers, the study offers yet another set of data points for this fast-moving and constantly changing market. This Slideshare presentation offers a set of survey highlights, including a closer look…

Curata: Finding, Organizing and Sharing Content

Solution Snapshot: Curata by HiveFire, Inc. helps marketers more effectively manage content curation, the process of finding, organizing and sharing online content. By combining these tasks in one easy-to-use platform, marketers save time on content marketing while simultaneously increasing brand visibility, boosting SEO, nurturing leads and establishing thought leadership.
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