Data Management

Marketers are expanding their use of Big Data, and they’re just beginning to tap its power. This section covers the tools, trends and strategies for maintaining clean and accurate databases to enhance targeting capabilities.

Act-On Software Releases New Analytics Tool

Act-On Software has announced the release of a new reporting tool called Engagement Insights. The solution is designed to provide real-time access to analytics through a live data connection and pre-configured, templated reports in Microsoft Excel and Google Sheets, according to the marketing automation platform provider.

MongoDB Confidentially Files For IPO

MongoDB, the database solutions provider, has submitted an S-1 filing for an IPO, according to multiple news reports. Sources tell TechCrunch that the company is aiming to go public by the close of 2017.

Great Hill Partners Acquires ZoomInfo

Great Hill Partners, a Boston-based private equity firm that focuses on investments in high growth mid-market companies, has announced the acquisition of B2B database software company ZoomInfo.
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