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Data Management

Marketers are expanding their use of Big Data, and they’re just beginning to tap its power. This section covers the tools, trends and strategies for maintaining clean and accurate databases to enhance targeting capabilities.

Merkle Launches Collective Of 5 Leading B2B Agencies

Merkle, a data-driven performance marketing agency, introduced its collective of five industry-leading B2B companies. Merkle B2B is a strategic integration designed to deliver B2B brand creation and activation on a global scale, allowing marketers to enable end-to-end business marketing solutions. The new agency will combine more than a thousand artists,…

Versium REACH Aims To Help Marketers Better Identify ICPs

Data technology and predictive analytics solutions provider Versium launched its Versium REACH platform to provide marketers with matching technology that helps them identify, understand and target their ideal customers across multiple platforms.

Openprise API Factory Creates Custom API Programs

Data management and orchestration platform Openprise uses its API Factory solution to provide businesses the ability to transform automated processes into functional APIs and simplify tech stacks and cost reduction.

NextRoll Names Robin Bordoli As New CEO

NextRoll, the marketing technology parent company of ABM platform RollWorks and AI-powered marketing software AdRoll, has announced Robin Bordoli as its new CEO, succeeding Toby Gabriner. The appointment is intended to shepherd the company into expanding its product-led growth in the martech space and address engagement and targeting challenges in B2B.

Drift Launches Prospector Tool

Drift, a revenue acceleration platform, has launched Drift Prospector, a new tool that aims to help sales and marketers accelerate revenue for their businesses by centralizing all business data across the tech stack.
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