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Data Management

Marketers are expanding their use of Big Data, and they’re just beginning to tap its power. This section covers the tools, trends and strategies for maintaining clean and accurate databases to enhance targeting capabilities.

Leadspace CDP Aims To Support Data Management & ABM Plays With AI

The B2B Customer Data Platform (CDP) from Leadspace, a data service provider, is designed to help businesses score, prioritize and apply artificial intelligence (AI) to their data management and ABM strategies, positioning users to take advantage of potential opportunities hidden in their data.

5 Ways To Make Your CDP Data Chewable

Kids can’t swallow pills, so children’s vitamins are offered in chewable forms instead. While the ingredients matter, the delivery mechanism is equally important if you want your child to eat the vitamins instead of throwing them on the floor. It’s the same concept with anything you want your sales team…

Cloudera Leverages Intent Data To Achieve 50% Target-Industry Engagement

Cloudera, the enterprise data cloud company, was an early adopter of account-based marketing (ABM). Like many organizations that have embraced ABM, Cloudera was looking for ways to advance its digital marketing strategies as part of its effort to target businesses interested in their offerings and increase engagement and awareness.

2020 Martech Landscape Grows By 13.6%

Chiefmartech.com has released its popular 2020 Marketing Technology Landscape Supergraphic — once again showing an increase in martech solutions currently on the market. Created in partnership with Blue Green, this year’s graphic includes 8,000 solutions, up from 7,040 solutions in 2019 — a 13.6% increase year-over-year. 
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