Data Management

Marketers are expanding their use of Big Data, and they’re just beginning to tap its power. This section covers the tools, trends and strategies for maintaining clean and accurate databases to enhance targeting capabilities.

Turn Your Data Points Into A Data Picture

“But how do you know it’s working? Show me a dashboard.” You’ve been there. I’ve been there. Whether it’s your CMO, head of sales, CEO, or just that curious little reporting angel on your shoulder — we all want proof that our marketing is having an impact. Here’s the problem:… Appoints Former COO As CEO, an AI sales platform, promoted Chris Harrington from COO to CEO. He will succeed former CEO and Founder Dave Elkington, who will stay with the company as Chairman of the Board of Directors.

Aqfer Offers Data Lake Solution To Manage Enterprise Marketing Data

Aqfer aims to enable system integrators and managed service providers (MSP) to deploy customized marketing data lake solutions for companies with diverse and specific needs. The Aqfer approach is designed to make it easier to handle the large-scale complexity of modern ad tech and martech data management, as well as allow channel providers to focus on…
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