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Data Management

Marketers are expanding their use of Big Data, and they’re just beginning to tap its power. This section covers the tools, trends and strategies for maintaining clean and accurate databases to enhance targeting capabilities.

Radius Aims To Offer Single B2B Data Source With Unify Platform

Radius Unify’s enterprise B2B customer data platform is designed to allow B2B marketers to access a single data source, so they can streamline their pipeline, transform their data strategy and improve customer experiences. FEATURES/FUNCTIONALITY The platform is positioned to give marketers a 360-degree view of every possible customer via The…
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