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Data Management

Marketers are expanding their use of Big Data, and they’re just beginning to tap its power. This section covers the tools, trends and strategies for maintaining clean and accurate databases to enhance targeting capabilities.

Risk & Compliance From The View Of A CMO

In early 2016, a new piece of legislation known as the General Data Protection Regulation (GDPR) passed in the EU. At first, this news was a blip: As a marketer, I spend my days working to reach and influence potential buyers, not on governance, risk or compliance (GRC). I hadn’t yet…

11 Steps To Successful B2B Attribution

  B2B marketers have unique challenges that can give enterprise marketers headaches — long and complex sales cycles, numerous touchpoints and a marketing approach where marketers work hand-in-hand with sales to identify key members of the buying team within target accounts.

Merkle Launches Collective Of 5 Leading B2B Agencies

Merkle, a data-driven performance marketing agency, introduced its collective of five industry-leading B2B companies. Merkle B2B is a strategic integration designed to deliver B2B brand creation and activation on a global scale, allowing marketers to enable end-to-end business marketing solutions. The new agency will combine more than a thousand artists,…
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